B2B marketing strategy with impact
B2B marketing is nothing without a clear strategy. And a clear strategy starts with making choices. Where do you stand in relation to your competitors? Which markets do you serve and with which products and services? What are you actually solving: what can customers best turn to you for?
The Voxx Strategy team works together with your sales, marketing and/or communication team to formulate an answer to all these questions. Using your content as a starting point, we then establish your value proposition, core message and an effective content strategy.
positioning in the market
Where are you in the market, how is your brand positioned and which way do you want to go? Together, we determine your position and bring clarity to your customer segments, your core message and your added value. Voxx Strategy supports you in:
- Market & positioning
- What products or services do you offer? Where do you stand in relation to your competitors? And what is your position in the market? This playing field is the foundation for your marketing and communication strategy and provides frameworks for content.
- Customer profiles
- Customer profiles are the basis for your communication. Customer research can work wonders in this regard.
- Creating buyer personas
- By linking characteristics to a customer group, you communicate your story in a more targeted way.
- Defining customer journey(s)
- What is your customer's journey to purchase? For each step, you create content that helps your customer further.
- Defining the value proposition
- What value do you add to your customers? What sets you apart from others: that's what you communicate.
B2B marketing and content strategy
From formulating the right route and measurable goals to sharing content through the right resources and channels, Voxx Strategy supports you throughout the entire process. We help you with:
- Targets and KPIs
- What result do you want to achieve? You can create fun content without a clear goal in mind, but then your outcome becomes unclear, since you are unable to measure the effectiveness of the information. So, set goals and KPIs.
- Define content strategy
- In what way will you most effectively achieve your goals? Your content strategy provides an overview, planning and approach to your content.
- Marketing and content funnels
- Creating content is one thing, but how do you ensure that the customer journey is supported with the right content at the right time? Follow your customer with a marketing funnel.
- Content plan and calendar
- Creating content can be done in a thousand ways and moments. That's why you need a schedule for content creation by day, week or month.
- Measuring and monitoring
- You've got your content marketing in order and off you go. But are you actually achieving your goals? We help you to measure, monitor and adjust your strategy as necessary.
campaigns
Campaigns are a strategic way to generate very focused attention from your target group for a message, new service, product or scheme. Would you like to outsource your company's content marketing campaign to an experienced partner? Voxx Strategy helps you to:
- Choosing campaign target
- When is the campaign successful? Good campaigns lead to a clear increase in awareness and action among your target group. Your goals are the foundation of success.
- Define campaign strategy
- There are all shapes and sizes. From large publicity campaigns to small targeted campaigns. Which approach best suits your purpose?
- Campaign rollout
- From a creative concept and campaign plan to a smooth rollout of all communication and resources. Make sure you have enough people ready to jump in on the job.
- Campaign measurement and monitoring
- Are you getting returns from your campaigns? Are you reaching your goals? We measure results and adjust goals and resources if necessary.