Storytelling, copy, text, content - everything to tell your story.
The basis of content marketing is a good story. A story that touches. Especially in B2B markets and government, content is paramount. That is why Voxx employs experienced copywriters and B2B copywriters who can write technical, substantive, social and, above all, complex texts in a way that touches your target audience.
Our content contributes to your credibility, character, leadership and distinctiveness. Our Voxx Story team is happy to support you in this.
substantive, social and, above all, complex texts in a way that touches the target audience.
storytelling_
storytelling & selling
At Voxx Story, you will find exceptional storytellers who create a compelling story for your customers. Our senior copywriters create stimulating content that leads to action and emotion. Because even in marketing and communication, emotion is the oxygen to ignite your customer's flame. How do you do that?
- Basic framework storytelling
- Telling a good story requires structure. Call it a capstone, editorial board, shelf or content consultation. What does your readership want to know? That is the foundation for good storytelling.
- Formulate core message
- Telling a good story requires structure. Call it a coat rack, editorial board, shelf or content meeting. What do your readers want to know? That is the foundation for good storytelling.
- Writing training
- Would you rather not use external copywriters? Or do you believe in the power of your own people as ambassadors for your brand? We are happy to help them get started with their own stories via various content platforms.
- Internal communication
- Internal communication and B2B storytelling: what to do with it? Well, quite a lot. If you bet on content marketing, then your employees are super important to support your brand. Need clout? Call us!
- Social telling & selling
- Your people are your brand. In B2B, this is even more important than in B2C, because they are the subject matter experts. How do you motivate your colleagues to pick up the pen themselves and express your brand? We can help you with social telling and selling!
content_
content creation
All information must ultimately be processed into an interesting, well-structured and easily readable text. But content creation is more than that. The Voxx Story team provides fresh stories for a variety of content assets. A story tailored to your goal, target group and content carrier.
- Whitepapers
- White papers are a powerful content marketing medium. You offer them for free and get an e-mail address in return. B2B papers contain technical, in-depth information; for experts, by experts. That requires smart B2B copywriters who are able to write at a certain level.
- Point of View
- What is your company's vision on X, Y and Z? A point of view shows how you think about a topic, trend or development in your market. You write a point of view about this. It communicates your opinion and values.
- Blogs
- A blog is a basic ingredient within B2B storytelling. No B2B expert can do without it. Do you want to tell customers what you are doing in addition to that obligatory sales brochure? Especially if you are passionate about a certain subject, a personally written blog is the way to go.
- Articles
- Articles for free publicity, a website or professional media. In our experience as a B2B expert, most companies write a few articles for relevant media every year. These articles are substantive and in-depth, and often require research. You can write articles yourself or outsource them completely.
- Brochures & magazines
- A brochure or magazine is always a good idea, be it physical or digital. It is something you can leave behind after a customer meeting or send to a potential customer who wishes to receive more information.
- Newsletters
- Do you still subscribe to newsletters? Ninety per cent of all B2B professionals do. However, to increase your CTR, a newsletter should contain essential and triggering information. We can help you create a newsletter that does the job.
copywriting_
write texts
At Voxx, we have been writing content for the most diverse clients for over 25 years. For B2B, for the government, for the construction sector, for websites and newsletters, for the trade press and our own people. We deliver technical and innovative stories that promote sustainability and make an impact. Our copywriters understand complex content and are able to write texts on almost any subject!
- Editorial
- Our people carry out editorial work, conduct interviews and rewrite complex information. Whatever you need, our copywriters are here for you.
- Correction work
- No time to check an entire annual report on grammar and spelling? Our copywriters would be happy to help you.
- Interviews
- A good article often starts with a good interview. We can do that for you. Provide us with contact information and we will deliver a story.
- Ghostwriting
- Don't have enough time to write yourself, but also don't want another name to appear under your piece? That’s when a ghost writer comes in handy! We can write a beautiful story in your style.
- Speech writing
- Giving a speech is one thing, telling a story is another. Not everyone can find the inspiration to write a heartfelt speech. We are happy to help. You provide the subject, we make sure you deliver it with passion!
- Content for social media
- Social media demand a lot from your editors. Especially if you post content every day and want to keep engagement high. If you don’t have enough time or people to maintain your socials, we are happy to provide you with content editors to help with information and design.
tenders_
tenders and pitches
Many B2B companies participate in tenders. This type of writing is another skill altogether. In order to win, you need to create a selling story. Our B2B copywriters have been writing tenders for more than 15 years and maintain a 90% success rate!
- Editorial
- From ideas and bullet points to a successful text: our B2B editors create the content for your company.
- Correction work
- No time or people to proof read a text? Our copywriters help to improve your content and check style, grammar and spelling.
- Tender guidance (content)
- From our B2B knowledge areas, we help organisations to create the winning story. What is the right content? What does the customer really want to know?
- Writing
- No time to write a tender? Or do you have the experts, but not the writing skills? Leave it to us.
- Brainstorming sessions
- Where does the customer want to go? What is the real issue? What is the question behind the question? Before we start writing, we first set out the content in brainstorming sessions.
pr_
PR and free publicity
Where does the customer want to go? What is the problem? What is the question behind the question? Before we start writing, we begin with a brainstorming session in order to answer all the key questions.
- PR strategy
- Where do you want attention to be focused and what media are the most important? We map out the route to develop the right PR strategy as a B2B company.
- Plugging articles
- You've done some crazy research or initiated an important development. Who needs to know about that? If you already have your article ready, we will help you deliver it to the right people.
- Contact specialist media
- Trade media are interesting for B2B companies. Their newsletters and media platforms reach the right target audience. No time to call the editors yourself? We help you by making and maintaining contact.
- Press releases
- Press releases are a great stepping stone to free publicity when you write and present them correctly. We help you draft, send and, where necessary, pursue your message or invitation.
- Press conferences
- For B2B companies, press meetings are an interesting way to bring a new product or service to the attention of the public. We compile press lists, send out invitations and organise the meeting for you.