B2B content strategy_
Content strategy to guide success
At Voxx Content in Context, you can outsource your B2B content strategy to experienced specialists. Because, achieving your goals, on time and within budget: that requires a clear content strategy. Whether you are working on an ongoing story or a (one-off) project: together, we draw up a concrete and practical plan to achieve your goals. Because that is what it is ultimately about: getting your story to the target audience and thereby generating more results. You decide when you are satisfied.
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Outsourcing your B2B content strategy: when will you be satisfied?
If you want to outsource your B2B content strategy to us, we will first look together at what is needed to achieve your company's goals. Do you want more customers? More MQLs? More exposure? More brand awareness? In short, when will you be satisfied with the results of your content? After all, for a successful strategy, you need a few things:
- Targets/KPIs
- Medium
- Target
- Timeframe
- Message
- Resources
Based on these points, we set up a content strategy. With it, we determine which information we use and when in your customer's journey? How and with what frequency do we distribute that information? Through which (social) means and channels do we do this? But also: where do we get the information we need? And last but not least: how do we measure the result of our joint efforts?
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What is the right strategy approach for B2B?
Creating a plan also means making decisions. What is the right umbrella for your strategy? Do you want to project your expertise over a longer period (e.g. Thought leadership)? Then you choose a different route than when you launch a new product, for example.
Indeed, claiming Thought Leadership in a market requires a long breath: you first have to make your target audience aware of their problem, then interest them in a possible solution, and then make them understand and want your solution. After that, they still need to take action. Positioning yourself through content then requires consistent and continuous stories that make your customers happy. You tell about issues they recognise, you get to the heart of the matter. In this way, you hit your target group where it hurts and needs a solution.
You reach the position of a true leader in content after many blogs, white papers and vision pieces: trust has to be earned. That's a bit different from launching a product. For a specific product launch, it is better to opt for a short and strong campaign with accompanying texts and resources.
So when outsourcing your B2B content strategy, as a communication agency we first determine what fits your ambitions and customer journeys. Because ultimately, your customer determines how we can best shape the campaign.
tailored to your budget
We then roll out the plan of action as far as necessary. This may be in the form of a complete communication and marketing project, such as content marketing. However, we can also just draw up a strategy and hand over the implementation in its entirety to your organisation. It all depends on what best suits your goals and budget.
from strategy to execution
Is the content strategy complete? Then we can take concrete steps. The right strategy sets goals, gives direction and creates clarity for all involved. It states what message you want to convey to whom, when and with what resources. We then use this to take concrete steps. Because a plan is nice, but it has to be implemented. We help you with that too. When outsourcing your content marketing, we take care of your plan from strategy to implementation.
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Work with us
Could you use some help and want to outsource your company's B2B content strategy? Then take advantage of our experience and expertise. We are creative B2B content creators for several major brands in our areas of expertise. Want to know what we can do for your business? Then get in touch with us! Call us at +31 (0) 20 427 44 33 or send an e-mail to info@voxx.nl and meet our team.