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Your positioning is our starting point
Positioning means differentiating yourself from your competitors. You want to ensure that your customers choose your brand, product or service. That you are clearly recognisable. To do this, you first need to know where you stand, what sets you apart, who your target audience is and which competitors are playing along. Without purpose, no direction. Without positioning, no successful story.
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What can Voxx do for you?
Positioning yourself against your competitors sounds simpler than it is. What makes you special? What do you have to offer your customers? Why should they choose you? What value do you really add to your customer? All questions we want answers to before a letter or image appears on paper. With a brainstorming session, we get clear about where and what you stand for. Our support consists of:
- Giving insight into your market and your position
- Defining the customer journey(s)
- Clarity on customer profiles
- Defining your value proposition
- Development and creation of buyer personas
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How do you communicate effectively (and efficiently) to your customer?
Communicating is not done for your own ears and eyes, but for those of your customer. During a positioning process, we (re)map your qualities, brand experience, customers and competitors. Through personas, competitor analysis and your company profile, you get to know your distinctive position. Moreover, it becomes clear why you are valuable: because you provide a certain value for your customer. Your value proposition must be highlighted 100% in all content. And that is the starting point for your successful story.
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Need help with positioning?
Could you use some help with your positioning? Then take advantage of our experience and expertise. We are creative B2B content creators for several major brands in our areas of knowledge. Want to know what we can do for your business? Then call +31 (0) 20 427 44 33 or send an e-mail to info@voxx.nl. We always work with an expert team with direct lines of communication for personal contact.