Developing IT content for Capgemini
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We have been working for international IT services provider Capgemini since 1999. We were there when intranet was introduced and Voxx provided the writers for the internal stories and news items. We were also there when Capgemini integrated with Ernst & Young and we supported the internal communications and campaigns.
We have also filled interim roles as ghostwriters for board communications and speeches, editor-in-chief of the external client magazine Face to Face, project manager of marketing resources and interim press support and consultant social media.
We also write full website pages and a variety of copy for reports, Point of Views (PoVs), white papers, client reports, blogs, customer references and product sheets. We do this in English and Dutch.
customer since
1999
IT content
We have been developing a multitude of diverse content on the full breadth of IT developments since 1999. Think of topics such as cybersecurity, society 5.0, cloud services, Artificial Intelligence (AI), digital infrastructure, business intelligence, digitalisation and the intelligent industry.
reports and POVs
Impressive stories, inspiring interviews, big themes. We pride ourselves on writing the best stories for years. with leading figures from Dutch society, government land and thought leaders from the business world.
Among other things, we contribute annually to the Trends in Security and Society 5.0 reports.
On the map with branded content
Since 2010, in addition to reports, points of view and white papers, we have also been writing a considerable amount of long copy articles for the Financieel Dagblad for Capgemini. This ‘branded content’ can be about a theme such as ‘Trends in Security’ or to highlight collaborations with certain clients. These long copy articles are shared on Capgemini's dedicated partner page.
Because we write everything in a journalistic way, it's not about what Capgemini is so good at, but what their views are on certain topics. For example, what is the impact of blockchain? What can we expect in terms of cybersecurity? How will IT impact the jobs of the future?
The articles are supported by banners, as well as by page-wide 'company' ads integrated into the FD site. We also rewrite the articles as blogs for the website and/or personal Linkedin posts. The result? More than 5,000 interactions per campaign and a satisfied customer who comes back every quarter.
more_
Storytelling for IT companies: complex subject matter insightful
B2B content: these are the facts
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Airborne believes digitalisation is completely changing the world of composite manufacturing. Through social selling, free publicity and PR, it engages its customers in its mission.
Deutsche Telekom also focuses on IT services. T-Systems, T-Mobile's sister company, provides IT solutions such as cloud and security. Voxx takes care of content.