B2B marketing high-tech companies
Voxx Content in Context provides B2B marketing for high-tech companies in the Netherlands, and far beyond. The Dutch high-tech and manufacturing industry is an amazing, innovative sector that we have every right to be proud of. Innovative concepts are constantly being developed that make the world more beautiful, better, cleaner and more liveable. Think of electric cars, high-tech materials such as composites from algae or carbon, solar panels, blades for wind turbines, smart food productions, photonic chips or the application of robotics to make life easier.
As a technology company, you continuously invest in product development, R&D and innovation. You make technical choices based on long-term value, scalability and architecture. Marketing deserves the same approach as technological innovations.
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- TPY forms a community of innovative, sustainable companies for high-tech materials. Voxx put the community on the map with PR, resources and content.
- Innovative satellite panels and small launchers are going to radically change our space exploration. We are supporting Airborne in their mission.
- Accelerating energy transition with content
- TKI Urban Energy supports energy innovations for a rapid transition to a sustainable energy system. Voxx develops the content.
- Reaching more technical professionals
- There are too few technical professionals. The Precision Engineering Expertise Centre provides a new platform, Voxx the website and content.
- Put photonics on the global map? Voxx developed a campaign strategy with articles, film and free publicity - worldwide indeed.
- The Netherlands leads the way in advanced robotics. How can you get international exposure through an Israeli festival? Voxx provided the lightning start.
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B2B marketing for high-tech companies: put yourself in the spotlight
While tech entrepreneurs are often brilliant, unfortunately they are not always the most scintillating storytellers. As a result, sometimes their story does not come 100% across the stage. After all, a true tech entrepreneur knows all about his genius solution, but in doing so often mainly explains the technology, and not the why behind the solution. In tech, growth does not come naturally. Your target group is often small and surveyable (and reasonably well known), decision-making is complex and trust weighs heavily. Visibility, positioning and content authority determine whether you are included in a shortlist of suppliers - often even before sales enters the picture.
Do you want a story that also appeals to your potential client's CEO, CFO and CTO? Then the technical story (the ‘how’) needs to be translated into a ‘what is in it for us?’ story. That is why, at our marketingagency (also) employ people who not only understand technology quickly, but also know how to make the story appealing to less technical audiences. That is why you can also get more technical, complex content and storytelling have it written. We do this not only for large multinationals or international market leaders. As content specialist We are also happy to provide SME technology marketing and marketing for scale-ups for B2B in the Netherlands. We approach marketing the way you approach technology: as a well-oiled system.
Meaning:
- Clear link to business goals: marketing initiatives are directly linked to growth objectives, market segments and propositions.
- Prioritising on impact: investments you assess on contribution to pipeline, market position and scalability. The same goes for your marketing.
- Roadmap and maintenance: just like R&D or product development, for instance, marketing requires iteration, evaluation and optimisation. Not a one-off setup, but continuous honing.
This is how you build martech maturity: an environment that is scalable, remains manageable and prepared for further AI development.
From seaweed burgers to photonic chips: the right tech marketing for B2B
B2B marketing for tech companies, globally and in Dutch SMEs, goes beyond the standard with us. Think stories about:
- Smart meters, smart grids and charging stations
- Innovations for energy saving in industry
- Aerospace, new space and satellites
- Protein from duckweed and seaweed burgers
- Omega 3, algae, egg powder and other feed ingredients
- Advanced composite
- Photonics, photonic chips and other applications
- Smart robotics and home automation
- The pros and cons of bioplastics
- Recycling and upcycling
- Automation and digitalisation of the manufacturing industry
- High-tech machines, robots and smart industry
- Sustainable building methods and circular construction
- Pyrolysis techniques for a bio-based economy
You see: we would love to tell you more about B2B marketing for high-tech companies that are market leaders in their niche markets and pioneering SMEs.
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Results-oriented communication strategy gives new industrial cluster dream start
This is how this scale-up became the pearl of the Dutch manufacturing industry
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Feel free to hand over your high-tech content
Dutch industry on the world stage
It is eminently important for Dutch industry to be at the forefront of the world stage: we may be a small country, but in a lot of industrial fields we are a major world leader. Customers in the high-tech and manufacturing industry are therefore particularly complicated for companies to reach, so we are happy to help with good B2B marketing. The market is often relatively orderly, the number of buyers is high, a customer's buying cycle can sometimes take years and decisions often go through many stages. This does not only apply to international B2B companies in high-tech. Thus, we also help local tech companies and scale-ups on their way with SME tech marketing in various B2B markets.
Different content from competitors
It is not an easy market, but oh so interesting. Because we know all about B2B marketing for tech companies, we also know the challenges and understand the ways in which copywriting can help companies communicate to B2B customers and channels. It is different from B2C and the choices companies make in terms of digital marketing are really different from those for the consumer market. Why SME tech marketing is different for B2B, we would be happy to explain to you in a personal conversation.
Why keep investing in B2B marketing?
In technical organisations, marketing is sometimes seen as purely executive and supportive (‘making leaflets’ or ‘maintaining the website’). But marketing simply determines a large part of your commercial clout.
- Marketing determines whether you will be considered for new projects at all.
- Marketing influences how your expertise is perceived.
- Marketing builds trust before the first call.
- Marketing shortens sales cycles because the context has already been created.
And AI is taking over more and more executive work in this. Content production, optimisation and personalisation are becoming faster and cheaper. But precisely because of this, the value of a marketer is shifting towards strategy, positioning and consistency. Someone has to monitor that your core values and distinctiveness are consistently translated to the market in the right way. That requires senior thinking skills.
What are the benefits of a CMO on demand?
With a CMO Get your strategic marketing expertise in-house without fixed overhead. Because many technology companies recognise this dilemma: you do need strategic marketing direction but don't want to hire someone in-house to be on the payroll. Flexibility per phase is what you want. That is why Voxx Content in Context works with an on-demand model for CMO and strategic marketers. We think along at the strategic level, without you having to add a permanent executive position. You can increase our commitment at:
- Go-to-market stages
- International expansion
- Repositioning
- Organisational change
- AI and martech restructuring
And the great thing is that you scale us back when the basics are in place. So, in short, you are not adding fixed costs, but temporary strategic capacity.
Get in touch!
Do you want to organise marketing professionally without weighing down your organisation with permanent top positions? Then we will be happy to deploy our strategic brainpower whenever you need it. Make use of our expertise and decide to let us handle B2B marketing for your high-tech company. We only work with seniors to make your tech company's communication as smooth as possible! Call us today.