Positioning Dutch ecosystem Technology Park Ypenburg

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Technology Park Ypenburg kicks off on 4 April 2018. In the packed hall are stakeholders, professionals and government and industry representatives. The press is also present. The goal? To bring national and international attention to this innovative, high-tech industrial cluster of the municipality of The Hague at Ypenburg business park. It succeeds.

The PR and communication strategy we drew up is therefore aimed at providing maximum support for communication objectives and results. We ensured that affiliated actions receive (international) attention. To this end, Voxx developed a 'ten-point plan'.

result
obligations

We work on the basis of clear result commitments: TPY's positioning is to be established alongside 6 events, 10 publications in reputable media and measurable national and international exposure.

56,000 euros

EEMV

assignment_

An ecosystem on the map through a 10-point plan

Technology Park Ypenburg should become 'the new hot spot of the Dutch manufacturing industry'. The Hague municipality would like this to create an attractive investment area for high-tech companies that can compete internationally with other areas. Voxx is asked for branding, positioning and roll-out. We do this through 10 points: from PR strategy to event marketing.

Because of our knowledge of the B2B and Government to Business (G2B) market, we know how to reach different media both nationally and internationally. We invited national press, regional media and various trade press. Together with the municipality, we arranged exclusive interviews with the alderman and CEOs of the companies. In addition, a regional radio station recorded a live programme during the events. The events attracted hundreds of visitors. Renowned speakers took to the stage, such as André Kuipers and Mona Keijzer.
Activities supported awareness of the TPY programme regionally, nationally and globally. According to an external media analysis, our efforts nationally and internationally generated about EUR 56,000 in media value with a reach of millions of readers.

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Voxx was founded in 1997. Specialists in B2B communications and content marketing on sustainability, innovation and technology.

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