what_
Leveraging marketing on sustainability
Marketing on sustainability plays an important role in positioning companies that actively contribute to a green future. Through strategic communications and targeted campaigns, organisations can effectively communicate their sustainability initiatives to the right target audience.
Marketing consultancy at B2B-sustainability helps companies develop a strong sustainability strategy so they can stand out in a competitive market. As a B2B communications agency in the green industry, Voxx Content in Context supports companies in telling their sustainability story. From impactful content to targeted campaigns: with the right marketing approach, sustainability becomes not just a promise, but a tangible and compelling brand story.
How do we apply impactful marketing on sustainability?
Sustainable? That's very broad. CHP plants, biogas, floating solar parks, local ownership in green projects, smart insulation, smart grids, bioplastics, mushroom upcycling, cleaner production processes, ESG implementation, sustainability reporting and so on. Pioneers in the energy sector, high-tech industry, construction and IT sector are eager to share their sustainable ideas with the rest of the world.
For years, as an experienced communications agency for the green industry, we have been recording these inspiring stories and spreading the word. But how do you tell the right sustainability stories to the right audiences? And above all: at the right knowledge level? Writing about photonics for experts is a completely different story from writing for a potential investor. Impactful sustainability stories thus require copywriters who understand for whom the story is intended. What language, style and tone do you deploy to hit the target audience? Is it jargon or is it better to write in layman's terms when marketing for green technology?
Sustainability marketing for B2B companies and more: sustainable Netherlands on stage
With those impactful sustainability stories, we not only support sustainable entrepreneurs, but also the government and knowledge institutions. Together, we ensure that technological innovations are in the limelight, nationally and internationally. This way, we as the Netherlands contribute to a sustainable infrastructure and green world by getting into the spotlight on the world stage with the right marketing.
Because impactful stories are often technically complex, we work with a small team of (senior) specialists for each client. Thanks to our content experience on sustainability marketing for B2B companies, we understand exactly what the story should be about. More importantly, we also know exactly what information triggers the intended target group. This way, an impactful story also gets the world stage it deserves.
customers_
for whom we work_
examples_
- 250+ green stories for RVO.nl
- Our copywriters wrote more than 250 articles, and we provided free publicity and PR trails on sustainable initiatives and green technology.
- B2B bioplastics campaign strategy and rollout
- For the central government, we developed a campaign around biobased plastics. Including online magazine, round tables, infographic and target group research.
- Upcycling waste campaign strategy
- To show how sustainable business can be, we developed a campaign around Upcycling Gemert with film, infographic and trade magazine article.
sustainability_
Inspiring stories of sustainable discoveries
Sustainability: it seems to be such a catch-all term. Who is not working sustainably these days? Yet it is a subject we could write about for years to come. Sustainable production, circular construction, local energy generation, better handling of raw materials and resources: it makes our planet healthier, greener, more beautiful. Sustainability marketing for B2B companies, that is where our strength lies.
Contributing to a more sustainable and future-proof world, we do then
also like to do so through marketing consultancy for B2B sustainability. We now work as content specialist for 15 years in this field and now have a great green Fingerspitzengefühl for the right sustainability marketing for B2B companies, campaigns and channels.
We develop sustainability reports and among others:
- Articles and blogs
- PR and free publicity
- Reports, records and (e-)books
- Infographics
- Videos and animations
- Brochures, leaflets and magazines
- Online publications
- Websites
- Final reports and annual reports
- Social media strategy
- Event support (concept to stand construction)
cases_
Campaigns on bioplastics and photonics offer entrepreneurs plenty of inspiration
Photo and video productions bring sustainable solutions and green buildings to life
contact_
Use our knowledge and expertise on sustainability
Sustainability is a subject we love to advise, write about and now know a lot about. Thanks to our experience at organisations focusing on sustainability, such as HIER Opgewekt, the Nature and Environment Federations, Nuon, Exasun, Dura Vermeer, the central government, RVO and INTERREG, we know the latest developments in marketing about sustainability. We understand what needs sustainable customers have and what requirements their customers have. Besides a strategy we also provide content and copy. In both Dutch and English, by the way. The staff of our marketing agency is at your service for advice on marketing on sustainable business models, green technology and so much more.