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Marketing on sustainability

Marketing on sustainability plays an important role in positioning B2B companies actively contributing to a green future. Through strategic communications and targeted campaigns, organisations can effectively convey their sustainability initiatives to the right target audience.

Marketing consultancy at B2B-sustainability helps companies develop a strong sustainability strategy so they can stand out in a competitive market. As a B2B communications agency in the green industry, Voxx Content in Context supports companies in telling their sustainability story. From impactful content to targeted campaigns and powerful sustainability reports: with the right approach, sustainability becomes not just a promise, but a tangible and compelling brand story based on an appropriate marketing strategy.

How do we apply impactful marketing on sustainability?

Sustainable? That's very broad. CHP plants, biogas, floating solar parks, local ownership in green projects, smart insulation, smart grids, bioplastics, mushroom upcycling, cleaner production processes, ESG implementation, sustainability reports and so on. Pioneers in the energy sector, high-tech industry, construction and IT sector are eager to share their sustainable ideas with the rest of the world.

For years, as an experienced communications agency for the green industry, we have been capturing these inspiring stories and highlighting them with sustainability reports and reports. But how do you tell the right sustainability stories to the right target groups? And most importantly: at the right knowledge level? Writing about photonics for experts is a very different story from writing for a potential investor. Impactful sustainability stories thus require copywriters who understand for whom the story is intended, but also what the goals of your marketing strategy are. What language, style and tone do you deploy to hit the target audience? Is that jargon or is it better to write in layman's terms when marketing for green technology?

Sustainability marketing for B2B companies and more: sustainable Netherlands on stage

With those impactful sustainability stories, we not only support sustainable entrepreneurs, but also the government and knowledge institutions. Together, we ensure that technological innovations are in the limelight, nationally and internationally. This way, we as the Netherlands contribute to a sustainable infrastructure and green world by getting into the spotlight on the world stage with the right marketing.

Because impactful stories are often technically complex, we work on your marketing strategy per client with a small team of (senior) specialists. Thanks to our content experience on sustainability marketing for B2B companies, we understand exactly what the story should be about. More importantly, we also know exactly what information triggers the intended target group. That way, an impactful story also gets the world stage it deserves.

Examples

250+ green stories for en: our copywriters wrote more than 250 articles, and we provided free publicity, marketing and PR routes on sustainable business models, initiatives and green technology.
B2B campaign strategy and roll-out around bioplastics: for the central government, we developed a campaign around biobased plastics. Including online magazine, round tables, infographics and target group research.
“Upcycling” campaign strategy: to show a good example about marketing for sustainable business models, we developed a campaign around Upcycling Gemert with film, infographics and trade magazine article.

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Inspiring stories of sustainable discoveries

Sustainability: it seems to be such a catch-all term. Who is not working sustainably these days? Yet it is a subject we could write reports on for years to come. Sustainable production, circular construction, local energy generation, better handling of raw materials and resources: it makes our planet healthier, greener, more beautiful. Sustainability marketing for B2B companies, that is where our strength lies.

So we are happy to contribute to a more sustainable and future-proof world with marketing consultancy for B2B sustainability. We work as content specialist have been in this field since 1997 and now have a great green Fingerspitzengefühl for the right sustainability marketing for B2B companies, campaigns and channels.

We develop sustainability reports and among others:

Articles and blogs
PR and free publicity
Reports, records and (e-)books
Infographics
Videos and animations
Brochures, leaflets and magazines
Online publications
Websites
Final reports and annual reports
Social media strategy
Event support (concept to stand construction)

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Campaigns on bioplastics and photonics offer entrepreneurs plenty of inspiration

Photo and video productions bring sustainable solutions and green buildings to life

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Use our knowledge and expertise on sustainability

Sustainability is a subject we love to advise, write about and now know quite a lot about. Thanks to our experience at organisations focusing on sustainability, such as HIER Opgewekt, the Natuur en Milieu Federaties, Nuon, Exasun, Dura Vermeer, the central government, RVO and INTERREG, we know the latest developments in marketing about sustainability. We understand what needs sustainable customers have and what requirements their customers have for sustainability reports. In addition to a strategy we also provide content and copy. In both Dutch and English, by the way. The staff of our marketingagency are on hand to advise you on marketing about sustainable business models, green technology and so much more.