Roadmap for B2B storytelling

"What if you combine the hero's journey storytelling formula with your B2B content funnel?"

The hero's journey: a roadmap for B2B storytelling

American Professor Joseph Campbell is the creator of the most famous and successful storytelling formula: the Hero's Journey. That got us thinking... is this success formula translatable for B2B as well? 

Overview B2B storytelling: a roadmap

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We never tire of talking about storytelling! Would you like to know more about storytelling for B2B? Call +31 (0) 20 427 44 33 or send an e-mail to

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