B2B content strategy_

Why is B2B storytelling so important?

For good B2B storytelling, turn to a specialist agency: Voxx Content in Context. A fairy tale? No, but the support you are looking for for your B2B story can start that way....

Once upon a time, there was a super strong story. It ensured that a company managed to sell something that no one actually needed in the first place. The story eventually became more famous than the service and product itself. The story survived decades of new product releases and is still cited as the model for all other stories. That story was told by brands. Brands that became big because of their story.

B2B storytelling gets to the heart of your content marketing. Ultimately, every organisation has an inspiring story. The trick is not to tell about yourself and your product, but about your dream. That is the essence of our craft. Telling good stories through accurate words and appealing images. So that you are not the only one dreaming of that better, sustainable future. But many with you.

Ask us about the possibilities for your business

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What can Voxx do for you in terms of B2B storytelling?

We are those good storytellers who can craft a compelling story for your customers through B2B storytelling and content marketing. We provide thought-provoking information that leads to the desired action. Because we only work with seniors, we are able to really understand what you are talking about and what you want to say. With us creative communication agency we help you with:

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Making positioning concrete with B2B storytelling

B2B storytelling is more than just telling something, it has to be a good and strong story with creative content. Suppose you are in the lift and have five floors to go. What story do you tell about your company then? What should stick with the other person? At B2B storytelling we map that out. We first create your capstone: this is the base, the core, the backbone of your story. This is where we hang all your other messages. Then our copywriters tell your story together with our content designers who shape it.

what convinces others

Storytelling is also about communicating those stories regularly. Of course, you want your story to be heard or read and to achieve its purpose. For that, you need a compelling story: a story with meaning for the person you want to reach. An honest and strong story: what you tell is true and suits you and your company.

emotion is the oxygen

Good storytellers tell a compelling story. Telling such a story is quite tricky. Want a little hint? Emotion is the oxygen for a good storyteller. It allows you to connect with the other person's world. Of course, it is also important to tell a story with a head and a tail. Preferably in such a way that the other person is triggered to think, laugh or another stimulus you are looking for. A real story that evokes emotions is a story with meaning. It leads to action. We are happy to develop these stories for you: B2B storytelling that contributes to your commercial success!

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Get help telling your story

With storytelling, you have a strong story to tell your target audience. An inspiring story appeals to people and spurs them into action. Not sure which story or how best to tell it? We will gladly help you.