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"A tasty overview of all kinds of content forms" Baking with content forms Content comes in all shapes and sizes. But which one fits your message best today? And what exactly is the difference between a white paper and a point of view? Because at Voxx, we think there is always a good time for cake [...]

"Part of our job is to stay focused on that original question. Otherwise, you will get compliments but no deal." 4 reasons to put external experts on your tender team Blog by Lennart My talk on winning tenders was not yet finished. In my first blog, I pointed out the need for good preparation:

"Why is it anyway that one picture says more than 1,000 words? Or 10 blogs, if we slightly exaggerate this proverb?" One image says more than 10 blogs Blog by Renée Visual content? Pretty important ... Scrolling on my phone, my eyes slide past the neighbour's vegetable garden. What a pleasant and ecologically responsible

"Of course the inevitable kill your darlings follows, but there is also such a thing as treasure your darlings" Help, how do you construct a good story out of a big, fragmented chaos? Blog by Paul Reading a good story is great. How wonderful is it to read a good book in one breath? The writing style, structure and

"The story is more pleasant to read now, but does that make it a better story?" From bronze to platinum: learn from Picasso how to tackle a tender process Blog by Lennart I did my first tender process in 1998. Client called asking if I could provide some

“Having everything technically set up, but no accessible content? Like building a modern laboratory full of smart gadgets, but forgetting to turn on the lights.” Requirements for accessible websites: take care of your IT, think about your content Perhaps you have already read it: on 23 September 2020, all (semi-)public authorities in the Netherlands must comply with modern

"Who do you choose to tell your message to your target audience? " Need good text suited to your target audience? Ask Bill Murray Blog by Steven Any marketer or copywriter can tell you that a tone-of-voice should match you, your product and your target audience. To illustrate: at snack bar Marja in the Jan Evertsen stands

“Then you end up with 11 top talents on the pitch, but how do you make sure they win matches?” Win a tender? Do like Dumoulin and think like Liverpool If you want to win a tender, you have to do something for it. Entrepreneurs can be very resolute on this point. For example: ‘We will never participate in that!’

"A true B1 master tweaks the rules a bit. Or in simple Dutch: only a fool bends no rule." B1 writing: Jip and Janneke in jargon land Blog by Steven You know them. People who can talk for hours and in great detail about a subject. Like my uncle Eduard who looks for a victim at every family party

More customers? What do you actually have to tell them? Ask us about the possibilities for your business Contact us Content marketing for b2b: what are the facts? B2B content marketing is mainly meant to captivate and engage a small business audience. They need to be convinced by your story. You tell that story the most