That’s not just one role. It’s actually a whole team. The questions clients ask us about outsourcing marketing. (Unfortunately) there aren’t that many B2B companies that come to us saying, ‘I really want a lot more marketing!’. They usually come to us because they realise something’s starting to go wrong. Their business is growing. […]
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Until someone came along who didn't know it couldn't .... Why technology only really takes flight when you tilt the narrative “In my next life, I'm going to study in Delft, ”I sometimes say in conversations with clients and associates. Whether it will come true, I don't know. But it is sincere. Techies are
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How do you make someone fall in love with your ‘brand’? From 36 love questions to 36 B2B relationship questions Maybe you know the famous “36 questions to fall in love”: questions that are so good that people feel connected to each other faster. The results were startling: people fell in love again, marriages were saved, the rate of
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“So what's the difference between inbound and outbound?” Do you choose inbound or outbound marketing as a B2B company? How to build your authority in B2B niches AND grab your momentum Should you choose between inbound and outbound marketing as a B2B player? Is inbound better for your credibility? Or is outbound more expensive but also
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“Don't shout louder but prove smarter” B2B niche marketing: how to create a workable plan? In B2B niches, it is not about generating thousands of leads. Instead, you win by being hugely precise in your market proposition and desired customers. This article explains what ABM, nurturing architecture, the barbell strategy, compound inbound and outbound sprints mean for your business, and
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story forms_ Playing with storytelling: in what form do you frame your story? Story forms: creativity is the only limit right? You can write a story in a hundred different ways. Each story form has a different effect on the reader. We have listed a few formats for you. What story formats are there? introduction
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Reaching your B2B target group via social media Ask us about the possibilities for your company Contact us Social media for B2B: does it make sense? Getting the attention of leads and prospects: social media often form the basis for the first contact. You scroll a bit on your phone and before you know it
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"From increasing brand awareness through free publicity to setting up social selling: we are pulling out all the stops to put Airborne on the (world) map." Airborne nominated for Dutch Marketing Awards 2020. These are the tips. Proud as a peacock we were, of course: Airborne was the only B2B company nominated for the Dutch
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"Make sure you have a good landing page on your own website with a registration form. That way you keep as much (customer) data as possible." How do you organise and set up a successful webinar for B2B? A webinar is incredibly interesting for B2B marketing and sales. Logical: it often costs less preparation and advertising budget than an extensive physical event, and it delivers
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"What if you combine the hero's journey storytelling formula with your B2B content funnel?" The hero's journey: a roadmap for B2B storytelling American Professor Joseph Campbell is the creator of the most famous and successful storytelling formula: the Hero's Journey. That got us thinking... is this success formula also translatable for the
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