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story forms_ Playing with storytelling: in what form do you frame your story? Story forms: creativity is the only limit right? You can write a story in a hundred different ways. Each story form has a different effect on the reader. We have listed a few formats for you. What story forms are there? insert [...]

Reaching your B2B target group via social media Ask us about the possibilities for your company Contact us Outsource B2B social media to an experienced party Getting the attention of leads and prospects: B2B social media often form the basis for the first contact and you can choose to have this outsourced.

"From increasing brand awareness through free publicity to setting up social selling: we are pulling out all the stops to put Airborne on the (world) map." Airborne nominated for Dutch Marketing Awards 2020. These are the tips. Proud as a peacock we were, of course: Airborne was the only B2B company nominated for the Dutch

"Make sure you have a good landing page on your own website with a registration form. That way you keep as much (customer) data as possible." How do you organise and set up a successful webinar for B2B? A webinar is incredibly interesting for B2B marketing and sales. Logical: it often costs less preparation and advertising budget than an extensive physical event, and it delivers

"What if you combine the hero's journey storytelling formula with your B2B content funnel?" The hero's journey: a roadmap for B2B storytelling American Professor Joseph Campbell is the creator of the most famous and successful storytelling formula: the Hero's Journey. That got us thinking... is this success formula also translatable for the

"A tasty overview of all kinds of content forms" Baking with content forms Content comes in all shapes and sizes. But which one fits your message best today? And what exactly is the difference between a white paper and a point of view? Because at Voxx, we think there is always a good time for cake

"Part of our job is to stay focused on that original question. Otherwise, you will get compliments but no deal." 4 reasons to put external experts on your tender team Blog by Lennart My talk on winning tenders was not yet finished. In my first blog, I pointed out the need for good preparation:

"Why is it anyway that one picture says more than 1,000 words? Or 10 blogs, if we slightly exaggerate this proverb?" One image says more than 10 blogs Blog by Renée Visual content? Pretty important ... Scrolling on my phone, my eyes slide past the neighbour's vegetable garden. What a pleasant and ecologically responsible

"Of course the inevitable kill your darlings follows, but there is also such a thing as treasure your darlings" Help, how do you construct a good story out of a big, fragmented chaos? Blog by Paul Reading a good story is great. How wonderful is it to read a good book in one breath? The writing style, structure and

"The story is more pleasant to read now, but does that make it a better story?" From bronze to platinum: learn from Picasso how to tackle a tender process Blog by Lennart I did my first tender process in 1998. Client called asking if I could provide some