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"Why is it anyway that one picture says more than 1,000 words? Or 10 blogs, if we slightly exaggerate this proverb?" One image says more than 10 blogs Blog by Renée Visual content? Pretty important ... Scrolling on my phone, my eyes slide past the neighbour's vegetable garden. What a pleasant and eco-friendly [...]

"Of course the inevitable kill your darlings follows, but there is also such a thing as treasure your darlings" Help, how do you construct a good story out of a big, fragmented chaos? Blog by Paul Reading a good story is great. How wonderful is it to read a good book in one breath? The writing style, structure and

"The story is more pleasant to read now, but does that make it a better story?" From bronze to platinum: learn from Picasso how to tackle a tender process Blog by Lennart I did my first tender process in 1998. Client called asking if I could provide some

"Having everything technically set up, but no accessible content? Like building a modern laboratory full of smart gadgets, but forgetting to turn on the lights." Requirements for accessible websites: take care of your IT, think about your content Blog by Elke Maybe you've already read it: on 23 September 2020, all (semi-)public authorities in the Netherlands must comply

"Who do you choose to tell your message to your target audience? " Need good text suited to your target audience? Ask Bill Murray Blog by Steven Any marketer or copywriter can tell you that a tone-of-voice should match you, your product and your target audience. To illustrate: at snack bar Marja in the Jan Evertsen stands

"Then you end up with 11 top talents on the pitch, but how do you make sure they win matches?" Win a tender? Do like Dumoulin and think like Liverpool Blog by Lennart If you want to win a tender, you have to do something for it. Entrepreneurs can be very resolute on this point. For example: 'We do

"A true B1 master tweaks the rules a bit. Or in simple Dutch: only a fool bends no rule." B1 writing: Jip and Janneke in jargon land Blog by Steven You know them. People who can talk for hours and in great detail about a subject. Like my uncle Eduard who looks for a victim at every family party

More customers? What do you actually have to tell them? Ask us about the possibilities for your company Contact us B2B content marketing: these are the facts B2B content marketing is mainly meant to captivate and bind a small business target group. They need to be convinced by your story. You tell that story most effectively