"Of course the inevitable kill your darlings follows, but there is also such a thing as treasure your darlings" Help, how do you construct a good story out of a big, fragmented chaos? Blog by Paul Reading a good story is great. How wonderful is it to read a good book in one breath? The writing style, structure and [...]
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"The story is more pleasant to read now, but does that make it a better story?" From bronze to platinum: learn from Picasso how to tackle a tender process Blog by Lennart I did my first tender process in 1998. Client called asking if I could provide some
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"Having everything technically set up, but no accessible content? Like building a modern laboratory full of smart gadgets, but forgetting to turn on the lights." Requirements for accessible websites: take care of your IT, think about your content Blog by Elke Maybe you've already read it: on 23 September 2020, all (semi-)public authorities in the Netherlands must comply
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"Who do you choose to tell your message to your target audience? " Need good text suited to your target audience? Ask Bill Murray Blog by Steven Any marketer or copywriter can tell you that a tone-of-voice should match you, your product and your target audience. To illustrate: at snack bar Marja in the Jan Evertsen stands
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"Then you end up with 11 top talents on the pitch, but how do you make sure they win matches?" Win a tender? Do like Dumoulin and think like Liverpool Blog by Lennart If you want to win a tender, you have to do something for it. Entrepreneurs can be very resolute on this point. For example: 'We do
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"A true B1 master tweaks the rules a bit. Or in simple Dutch: only a fool bends no rule." B1 writing: Jip and Janneke in jargon land Blog by Steven You know them. People who can talk for hours and in great detail about a subject. Like my uncle Eduard who looks for a victim at every family party
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More customers? What do you actually have to tell them? Ask us about the possibilities for your company Contact us B2B content marketing: these are the facts B2B content marketing is mainly meant to captivate and bind a small business target group. They need to be convinced by your story. You tell that story most effectively
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