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“Having everything technically set up, but no accessible content? Like building a modern laboratory full of smart gadgets, but forgetting to turn on the lights.” Requirements for accessible websites: take care of your IT, think about your content Perhaps you have already read it: on 23 September 2020, all (semi-)public authorities in the Netherlands must comply with modern [...]

"Who do you choose to tell your message to your target audience? " Need good text suited to your target audience? Ask Bill Murray Blog by Steven Any marketer or copywriter can tell you that a tone-of-voice should match you, your product and your target audience. To illustrate: at snack bar Marja in the Jan Evertsen stands

“Then you end up with 11 top talents on the pitch, but how do you make sure they win matches?” Win a tender? Do like Dumoulin and think like Liverpool If you want to win a tender, you have to do something for it. Entrepreneurs can be very resolute on this point. For example: ‘We will never participate in that!’

"A true B1 master tweaks the rules a bit. Or in simple Dutch: only a fool bends no rule." B1 writing: Jip and Janneke in jargon land Blog by Steven You know them. People who can talk for hours and in great detail about a subject. Like my uncle Eduard who looks for a victim at every family party

More customers? What do you actually have to tell them? Ask us about the possibilities for your business Contact us Content marketing for b2b: what are the facts? B2B content marketing is mainly meant to captivate and engage a small business audience. They need to be convinced by your story. You tell that story the most