Copywriting for B2B

Effective copywriting for B2B is an art. After all, you create a substantive B2B message (copywriting) that needs to be widely read by a specific (expert) audience. Do you want to outsource your copywriting for B2B? Don't do that to the first the best copywriter. Because not everyone understands how to tell complex material in the right way. That is why we never start writing right away. But with questions. What is your message, in what context do you operate and what is the purpose of your company? Copywriting for B2B has been at the heart of Voxx Content in Context since 1997. We go for content: our knowledge of clients' (often tricky) subject matter makes us a full-fledged discussion partner as a copywriter for B2B.

Our approach in copywriting for B2B

Need new copy or want to reuse existing content? A copywriter from us marketingagency can write a news item on any content topic as well as a post for intranet, external magazine, LinkedIn, thought leadership, an internet blog or a press release. In a world that is always ‘on’, our approach is the way to create sufficiently relevant and content-rich content for your critical audience (read: potential customers).

Ask us about the possibilities for your business

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What can Voxx do for you?

Do you need new copy or want to reuse existing content? A content copywriter from Voxx can write a news item on any content topic as well as a post for intranet, external magazine, an internet blog, Twitter and Facebook or a press release. In a world that is always 'on', outsourcing business content copywriting for B2B is the way to create sufficient content.

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Interviews and few corrections

Getting to the right content thanks to interviews or supplied information; that too is an art. And how and where can you best tell your story? Why do you tell it and to whom? When drafting copywriting for B2B, we therefore take care of the context first, then the text.

This also ensures that our texts often undergo few rounds of correction. By thoroughly understanding what our client's customer really needs, we quickly get to the heart of the matter. Many clients are therefore surprised that they sometimes only need to change one word in a few A4 of text.

Drafting content usually also means coordinating texts with interviewees or spokespeople. This sometimes results in different feedback. The challenge is to align the interests of all stakeholders without sacrificing readability and attractiveness. Only then will you get an approved text that fits your message from A to Z.

"Regardless of delivering sometimes unstructured input, Voxx always manages to put down clear, tight white papers. Often the text is sharp at once, leaving us with incredibly little textual correction to make. The complexity of the content does not matter, this is picked up very quickly with a piece of solid research for scientific substantiation. Always provided with good tips and speed in delivery."

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Dutch and English: copy for an international audience

Besides Dutch-language content copywriting, we also have years of experience in writing various (B2B and G2B) texts in English. English is the working language for more and more Dutch companies with international clients, and by us you can have strong content created in that language too. Especially in high-tech industry, IT sector and innovative and sustainable technology companies, English is the basic language. Consequently, print and online resources are released exclusively in UK or US English, both internally and externally. At Voxx, we know what this involves.

Communicating in a foreign language not only means making sure the translation is good; it also requires editorial content that takes into account different language nuances. Sometimes we take care of the entire translation, but more often we edit and write all short and long copy and content. For this, we also work closely with native English speakers. As a B2B copywriting agency, we have gained a lot of experience in the field of Dutch- and English-language texts and are happy to help you. You can have your content written by our content creators, who have already done a lot of work for many companies. strong campaigns have built.

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Trust the approach of our experts

Would you like to have content written for your companies with international clients? With us, you have direct, personal and short lines of communication with our seniors, allowing us to move quickly and write the perfect text for you. We have five areas of expertise within which we operate and substantively understand what our clients are talking about. Would you like to spar about the possibilities and content strategies? We work in small teams which ensures short lines of communication and personal and direct contact.