Sustainability report for three ministries

assignment_

Each year, the ministries of Economic Affairs, Climate and Green Growth and Agriculture, Fisheries, Food Security and Nature report on internal operations and results - in terms of sustainability, that is - in a sustainability report. In the context of practice what you preach the ministries want to further clarify their exemplary role.

Voxx prefers to work for clients concerned with sustainability, innovation and/or technology. Developing a sustainability report that highlights all three aspects is therefore a dream assignment.

For the anniversary edition in 2023, Voxx came up with an appealing concept based on 'stewardship'. For 2024, we developed a new concept. Using in-depth interviews and with a new visual concept, we developed both in 2023 as in 2024 a visually appealing and clear sustainability report, full of infographics and inspiring stories. The emphasis of the report is on visual storytelling. And all according to the Global Reporting Initiative (GRI) guidelines. How do you incorporate these guidelines in such a report?

Sustainability report: streamlined creative process

a blueprint as a basis

The GRI guidelines were used in drafting the report and determining its content.

To prepare the information, Voxx developed a blueprint: an overview of what is important and how to give it form in words and images. We work as much as possible with a fixed structure and place outcomes along the bar of the GRI guidelines.

learn together

The right information comes from content experts from the ministries. Voxx turns it into a communicatively attractive and understandable sustainability report. In this process, we work closely with our clients. This results in an ever-improving work process and end result.

data as a starting point

According to the GRI, a sustainability report should be factual, followable and verifiable. Good infographics and tables should contain verifiable data. That requires the right data. We then presented that data in a clear, readable and accessible way.

All visuals and texts are measured against the accessibility yardstick. Texts are B1 as much as possible and the infographics are all made digitally accessible as well.

"Together with Voxx and Optima Forma, we looked at how we could make the sustainability report more compact and visually appealing, with trends clearly depicted. The cooperation went well and resulted in a clear and appealing report."

- Karin van der Spek (client Economic Affairs)

expert in reports

That Voxx works on sustainability reports more often is no secret. We are now well acquainted with our clients' needs where sustainability reporting is concerned. Annual financial reports and annual social reports are also an important part of our work.

For sustainability reports, we not only work on the report itself, but also often take care of all the communication tools around it. Think banners, social media posts and animations. For us, the focus is always on a personal approach: we pay attention to all parties involved, at all stages of the work process. From A to Z.

A 'first time right' mentality + expertise = high-quality content

did you know...

...The anniversary special of the 2023 Sustainability Report was made possible in part by two grade 8s? Youth has the future, the ministry agrees.
...The overall mission between Voxx and the ministries of EZ, KGG and LVVN received an 8.5 and even a 9 for cooperation?
...we comply with WCAG guidelines in all our content for the sustainability report and the documents are digitally accessible?

also create a report or white paper?

Whether you work for a government agency, drinking water company or civil society organisation: Voxx will help you from copy to conversion. With smart strategy, sharp content and visible impact.

more_

Airborne nominated for the Dutch Marketing Awards

Also scoring with content in the high-tech industry?

cases_

Water is sloshing against the skirting boards! How do we use our water more economically? We came up with a clever campaign for Vitens.

Inspire, motivate and activate! With content we create for ROM InWest.