{"id":9261,"date":"2025-08-26T18:06:25","date_gmt":"2025-08-26T16:06:25","guid":{"rendered":"https:\/\/www.voxx.nl\/?p=9261"},"modified":"2026-04-19T20:05:24","modified_gmt":"2026-04-19T18:05:24","slug":"inbound-vs-outbound-for-b2b-niche-markets","status":"publish","type":"post","link":"https:\/\/www.voxx.nl\/en\/inbound-vs-outbound-voor-b2b-nichemarkten\/","title":{"rendered":"As a B2B company, do you choose inbound or outbound marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9261\" class=\"elementor elementor-9261\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-918229e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"918229e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c5e66\" data-id=\"54c5e66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-93386ca elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93386ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67409d4\" data-id=\"67409d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208fdfa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"208fdfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b497ad elementor-widget elementor-widget-spacer\" data-id=\"8b497ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2da7b0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c2da7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"So what is the difference between inbound and outbound?\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a42ab3d\" data-id=\"a42ab3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae31550 elementor-widget elementor-widget-heading\" data-id=\"ae31550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As a B2B company, do you choose inbound or outbound marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ab4ea elementor-widget elementor-widget-text-editor\" data-id=\"b7ab4ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>How to build your authority in B2B niches as well as gain momentum<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed036bc elementor-widget elementor-widget-text-editor\" data-id=\"ed036bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Should you choose between inbound and outbound marketing as a B2B player? Is inbound better for your credibility? Or is outbound admittedly more expensive but also much more effective? Spoiler alert: for B2B niche players in sustainability, innovation and technology, both marketing strategies are actually reinforcing in combination. But what is the difference, when do you deploy which strategy and why exactly does the combination work so well? In this background article, we explain both strategies.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40588db elementor-widget elementor-widget-heading\" data-id=\"40588db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Inbound marketing in B2B?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4299ea0 elementor-widget elementor-widget-text-editor\" data-id=\"4299ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inbound first. This is simply \u2018being found on content and evidence\u2019. So you publish knowledge that addresses the real decision criteria with your target audience: e.g. reduce risk, show performance, provide total cost of ownership (TCO) insight and prove integration- or compliance-fit. You can do this through hub-&amp;-spoke files, white papers, cases from similar environments, FAQs or webinar recordings that can deepen understanding about the content.\u00a0<\/p><p>In many tech sectors, content is the norm: a DMU first reads at least 5 pieces of content, gathers information, analyses and only then will consider requesting a sales call. The more consistent and complete you publish, the more your \u2018topical authority\u2019 grows (and the lower the cost per lead becomes). Prospects set the pace: they search, read, compare. You direct the context and provide the evidence a buying group asks for.<\/p><p class=\"MsoNormal\"><u>Characteristics of inbound marketing:<\/u><\/p><ul><li>Educational and informative: content plays a key role.<\/li><li>Customer-focused: helps customers find answers and solutions.<\/li><li>Long-term strategy: builds relationships and increases brand trust.<\/li><li>Funnel-supported and data-driven: use of analytics and lead nurturing via marketing automation is easy to deploy over longer periods of time.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c38be elementor-widget elementor-widget-heading\" data-id=\"98c38be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Outbound marketing in B2B? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d15d89 elementor-widget elementor-widget-text-editor\" data-id=\"2d15d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outbound is another lever: this means you bet on proactive outreach to specific accounts and roles. So you don't wait for someone to look up your content; you bring relevant insights to the DMUs of exactly those 20 or 100 companies that matter. For example, in B2B niches, outbound revolves around hyper-targeted LinkedIn targeting, personal outreach and invitations to customer days or technical deep-dives, often pinned around audits, RFP windows, CAPEX rounds or lifecycle ends of machines or software. Regulations and programmes (think ATEX\/IEC standards, NIS2, ISO, CE\/FDA routes or ESG reports) also create natural decision moments that you can capitalise on.<\/p><p>Outbound thus creates momentum above all: it gets your message to the right audiences quickly and accelerates the step from interest to conversation. It is usually short-cycle and measurable; if relevant and substantiated, it is just as service-oriented as inbound.<\/p><p><u>Characteristics of outbound marketing:<\/u><\/p><ul><li>Direct and fast: you reach customers without them searching for themselves.<\/li><li>Short-term focused: effective for lead generation and awareness.<\/li><li>Large-scale outreach: through advertisements, direct sales and events.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a994fe elementor-widget elementor-widget-heading\" data-id=\"9a994fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time and control - that's the difference<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccd74d elementor-widget elementor-widget-text-editor\" data-id=\"dccd74d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The difference is best understood as time and control. Inbound works well as a long-term strategy. This involves marketing efforts of months to years and 'stacks' authority; your control over timing is limited, as the reader decides when to come in\/read something from you. Outbound works faster. It involves weeks to months and does give you control over timing; you pay for direct access to potential customers and their attention. That delivers speed and more immediate results.\u00a0<\/p>\n<p>Of course, this also has a different cost tag: inbound becomes cheaper as your 'library' of content becomes larger, outbound remains more linear: provided you target it extremely well, it remains predictably profitable because ads often work with predefined outcomes (think: Estimated Earned Media Value for readership with trade media, subscribers with platforms, visitors with events or targeted campaigns with LinkedIn).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c342b9 elementor-widget elementor-widget-heading\" data-id=\"8c342b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When do you deploy inbound and\/or outbound? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a2bee elementor-widget elementor-widget-text-editor\" data-id=\"26a2bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inbound marketing is deployed when there is a latent or diffusely formulated demand among your target audience and the decision-makers demand more in-depth content. Think of a new technique, new methodology, complex integration or specific challenges within highly regulated environments. These require explanation, evidence and context. So inbound helps to form consensus within a buying group: CFO, CTO and COO each find their own answer, but share the same facts thanks to your information. Inbound offered information also increases the quality of the conversations that later come about via outbound actions (think trade fairs, events, webinars or sales calls), because the fundamental questions about your product or service have already been answered.<\/p><p>So when is it best to deploy outbound? When your total addressable market is known and timing matters. In other words, there is something \u2018urgent\u2019.  For example, when launching a new law. Or if you yourself are launching a specific product or service. Then, as a company, you want your target market to know about it quickly, so you (gladly) pay for their attention. Outbound also works well when you want to approach \u2018white space accounts\u2019: these are potential customers who are not yet actively looking for your solution or company, for instance because your brand awareness is not that high yet or you have to fish in a very full pond with many competitors. Or when you want to get on a specific shortlist of still relatively unknown customers.\u00a0<\/p><p>So with outbound, you want to stand out immediately; you simply don't have time for an inbound strategy. When you pay to place ads or sponsored campaigns, you can of course determine the cadence of your expressions. So good outbound shouldn't be \u2018advertising spam\u2019: it should make sure your customers get to know you as the right party and want to take the next step as soon as possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e21e30 elementor-widget elementor-widget-heading\" data-id=\"2e21e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When is which approach effective? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710de4f elementor-widget elementor-widget-text-editor\" data-id=\"710de4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The effectiveness of both approaches is different for each buying stage. In the early stages (problem definition and solution exploration), it is best to bet on inbound marketing. You can then tell about specific content issues that put yourself on the map. As organisations start shortlisting and really fleshing out their business case, push your outbound expressions forward more. Then it's more about things like 1-to-1 contact, reference introductions and executive alignment on TCO and risks. These help accelerate your customer's decision-making. After your customer chooses your company or solution, inbound again supports with information about implementation knowledge, for instance. Outbound in turn helps to reassure the customer that they have chosen the right (mature) party.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b18d68 elementor-widget elementor-widget-heading\" data-id=\"1b18d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why exactly does this combination work in sustainability , innovation and technology sectors? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7cc3c elementor-widget elementor-widget-text-editor\" data-id=\"8d7cc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B in niche markets have relatively small target groups and often have a high deal value, so you need to regularly show your \u2018face\u2019 in both areas. Inbound builds your credibility scalable over time; outbound helps put you on the map and become known, ensuring that the right people see your brand or solution at the right time. Exactly that mix turns trust into positive decision-making for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd701e elementor-widget elementor-widget-heading\" data-id=\"abd701e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Practice illustrates your credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9124da1 elementor-widget elementor-widget-text-editor\" data-id=\"9124da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can establish a serious content base via thought leadership content (inbound) and your own customer days (outbound); once budget cycles or audits approach, your team deploys targeted outbound to guide the right accounts past reference cases and ROI scenarios.\u00a0<\/p><p>Say you work in a specialised food or biotech niche, hyper-targeted ads and targeting to food processors or ingredient specialists will allow you to reach exactly those decision-makers who fit your desired buyer profile. Are they interested in your product? Then you can feed all further interactions with in-depth content such as white papers on \u2018health claims\u2019 or \u2018nutricient benefits\u2019.\u00a0<\/p><p>So inbound and outbound are (ideally) never separate. On the contrary, they reinforce each other: inbound provides the content expertise, substantiation and proof, outbound is the \u2018personal\u2019 invitation to the direct acquaintance to talk further or deepen the (content) relationship as a customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620d903 elementor-widget elementor-widget-heading\" data-id=\"620d903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key take aways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e856575 elementor-widget elementor-widget-text-editor\" data-id=\"e856575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inbound builds authority and trust across the buying group; outbound grabs momentum and delivers you access when timing and precision matter. Together, they deliver something that is rare in B2B niches: predictable growth with less noise. An integrated approach to inbound and outbound marketing maximises impact. That is at the heart of how <a href=\"https:\/\/www.voxx.nl\/en\/contact-voxx\/\">Voxx<\/a> marketing and brand building: we don't take one approach, but orchestrate at the intersection of content, timing and DMU needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b4e5709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4e5709\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97cb350\" data-id=\"97cb350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be7e133 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be7e133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc85ce elementor-widget elementor-widget-heading\" data-id=\"5fc85ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">other stories_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69941b1\" data-id=\"69941b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeabe7b elementor-widget elementor-widget-heading\" data-id=\"eeabe7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you build an effective B2B pipeline? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf25df elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"7cf25df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/b2b-niche-marketing-work-plan-article\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">read this article with work plan<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8464fc2 elementor-widget elementor-widget-spacer\" data-id=\"8464fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059ac3f elementor-widget elementor-widget-heading\" data-id=\"059ac3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The journey of the B2B hero: a roadmap for B2B storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4007c4 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"a4007c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/roadmap-for-b2b-storytelling\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">view the plan<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aea9627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aea9627\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f132ba2\" data-id=\"f132ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;wat is nou het verschil tussen inbound en outbound?&#8221; Kies je als B2B bedrijf voor inbound of outbound marketing? Hoe je in B2B\u2011niches aan je autoriteit bouwt \u00e9n je momentum pakt Moet je kiezen tussen inbound en outbound marketing als B2B speler? Is inbound beter voor je geloofwaardigheid? Of is outbound weliswaar duurder maar ook [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/9261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/comments?post=9261"}],"version-history":[{"count":23,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/9261\/revisions"}],"predecessor-version":[{"id":10185,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/9261\/revisions\/10185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media?parent=9261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/categories?post=9261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/tags?post=9261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}