{"id":2626,"date":"2021-01-25T18:23:57","date_gmt":"2021-01-25T17:23:57","guid":{"rendered":"https:\/\/www.voxx.nl\/?p=2626"},"modified":"2021-03-27T18:06:36","modified_gmt":"2021-03-27T17:06:36","slug":"airborne-nominated-for-dutch-marketing-awards-2020","status":"publish","type":"post","link":"https:\/\/www.voxx.nl\/en\/airborne-genomineerd-voor-dutch-marketing-awards-2020\/","title":{"rendered":"Airborne nominated for Dutch Marketing Awards 2020"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2626\" class=\"elementor elementor-2626\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76505b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76505b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4129364\" data-id=\"4129364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c00acf elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c00acf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-368e307\" data-id=\"368e307\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8a4e30 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f8a4e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c78d0a elementor-widget elementor-widget-spacer\" data-id=\"9c78d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5b07b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"be5b07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"From increasing brand awareness through free publicity to setting up social selling: we are pulling out all the stops to put Airborne on the (world) map.\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5688f8\" data-id=\"e5688f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2885d5 elementor-widget elementor-widget-heading\" data-id=\"f2885d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Airborne nominated for Dutch Marketing Awards 2020. Here are the tips.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e93cbf8 elementor-widget elementor-widget-text-editor\" data-id=\"e93cbf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Proud as a peacock we were, of course: Airborne was the only B2B company nominated for the Dutch Marketing Awards 2020. We were shortlisted and finished among the last four in the Scale-up of the Year category. The award eventually went to formidable competitor Swapfiets. Nevertheless, it was a fantastic experience that we look back on with great pleasure. What were the ingredients for this success?<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46633c elementor-widget elementor-widget-text-editor\" data-id=\"d46633c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div title=\"Page 3\"><div><div><div><p>We have been supporting Airborne in all marketing and communication activities since 2017. Airborne focuses on the aerospace, defence, marine, automotive and consumer electronics industries. As Voxx, we are an extension of the company and responsible for the new positioning of the brand, setting up and rolling out the <a href=\"https:\/\/www.voxx.nl\/en\/strategy\/\">strategy<\/a>, developing tactical advice and supporting all operational activities. From increasing brand awareness through <a href=\"https:\/\/www.voxx.nl\/en\/pr-and-free-publicity\/\">free publicity<\/a> to setting up social selling: we pull out all the stops to put Airborne on the (world) map of composite companies. And that was appreciated by the jury of the Dutch Marketing Awards.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e66028 elementor-widget elementor-widget-heading\" data-id=\"7e66028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Composites for a sustainable world<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6824d9 elementor-widget elementor-widget-text-editor\" data-id=\"e6824d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Indeed, composites will play an important role in societal challenges such as climate change, waste, energy and sustainability (emission reduction, recycling, anti-corrosion, etc.). As composite parts are still mostly manufactured manually, are labour-intensive and remain expensive, the material is therefore - despite its amazing sustainable qualities - little used outside the <a href=\"https:\/\/www.voxx.nl\/en\/areas-of-knowledge\/b2b-content-for-high-tech-industry\/\">high-tech sectors<\/a> as aerospace. Airborne aims to become a market leader in solving these problems through automation and enable the wide adoption of composites to address these societal challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbc8e2 elementor-widget elementor-widget-heading\" data-id=\"0bbc8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wide range of resources and channels<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1783e25 elementor-widget elementor-widget-text-editor\" data-id=\"1783e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>We deploy marketing and communications to their full potential. The basis is:<\/p><ul><li>Positioning and branding, claiming TLS topics<\/li><li>collaborating with industry associations, knowledge forums<\/li><li>cooperation with national field labs<\/li><li>active presence at global trade fairs<\/li><li>organise tours, customer and knowledge events in the in-house factory<\/li><li>free publicity in renowned international trade magazines and affiliated newsletters.<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198f070 elementor-widget elementor-widget-text-editor\" data-id=\"198f070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>But B2B customers are also increasingly orienting themselves <a href=\"https:\/\/www.voxx.nl\/en\/graphic-design\/\">online<\/a>. They can of course also find Airborne's products and services via:<\/p><ul><li>the website<\/li><li>social media channels such as YouTube, Twitter and LinkedIn (owned, earned, paid)<\/li><li>online magazines<\/li><li>videos<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e5b36 elementor-widget elementor-widget-text-editor\" data-id=\"c5e5b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We sharpen search results via Google Analytics and Search Console as well as online findability via SEO web copy. We focus further on:<\/p><ul><li>Thought leadership<\/li><li>blogs, vlogs, podcasts , webinars, digital and virtual demonstrations<\/li><li>Social Selling through a platform to drive employee advocacy and distribute content through personal channels, in which employees have a leading role.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9839b elementor-widget elementor-widget-heading\" data-id=\"2c9839b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Interaction between departments<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3729ff elementor-widget elementor-widget-text-editor\" data-id=\"a3729ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We conduct customer research and have fully tailored communications to target groups and topics based on the customer journey. We believe that sales, communication and marketing should reinforce each other - information from the sales process is therefore shared to improve the overall marcom strategy, resources and deployment of channels. Vice versa delivers insights through analytics and data to further hone customer conversations and resources. We are responsible for creating brand awareness, defining and spreading the mission, <a href=\"https:\/\/www.voxx.nl\/en\/positioning\/\">vision and value proposition<\/a>, and lead generation.<\/p><p>Meanwhile, 50% of all leads are attributable to inbound marketing: marketing is therefore of great strategic importance to the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3e5fb elementor-widget elementor-widget-heading\" data-id=\"0e3e5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Power of Social Selling<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d802f9a elementor-widget elementor-widget-text-editor\" data-id=\"d802f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dutch Marketing Awards jury especially value the power of social selling. After all, at the heart of Airborne is the composite technology know-how of their people who provide solutions for their customers every day. In this high-tech B2B market, peer to peer communication is the most credible and relevant way to convince other parties of your added value. Therefore, we have explicitly chosen in our strategy to deploy Social Advocacy as of early 2018 to unlock our knowledge about innovations. In this way, Airborne is changing from a product push business model to a proactive innovation frontrunner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c40f6 elementor-widget elementor-widget-text-editor\" data-id=\"48c40f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within this market, Social or Employee Advocacy is used little or not at all. To have enough interesting content for our technical B2B customers throughout the customer journey, employees are supported with courses, content and a platform. The knowledge about what content is interesting for B2B customers mainly comes from employees themselves: they provide ideas and stories from their own areas of interest, which are then disseminated through their own social networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a4cc2 elementor-widget elementor-widget-heading\" data-id=\"66a4cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outperforming the benchmark<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0796ed7 elementor-widget elementor-widget-text-editor\" data-id=\"0796ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From across the market, customers and peers, we hear how much these joint efforts stand out. The results are also striking: the product videos, among others, generated several qualified leads from top names in aerospace and automotive. We earned back \u20ac156,000 in estimated earned media value in 2017-2018.<\/p><p>The benchmark with other platform clients shows that Airborne is already outperforming strongly in 1 year. On the most important social media channel LinkedIn, we outperformed the benchmark: 3.5x compared to average Clicks\/Shares and 5x better compared to average Reactions\/Shares.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f762f elementor-widget elementor-widget-heading\" data-id=\"a3f762f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tip of the day: all for one<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d9de6 elementor-widget elementor-widget-text-editor\" data-id=\"89d9de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a scale-up company in the technology sector, most money is invested in R&amp;D and engineering. Therefore, we definitely recommend companies with limited marcom budgets to invest in Employee Advocacy. Your stories become so much stronger when they are spread peer to peer. People share them with their own networks. This not only helps your story get wider attention externally (the Airborne network suddenly covers some 550,000 connections), it also feeds internal pride and strengthens the bond with the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db1f19 elementor-widget elementor-widget-text-editor\" data-id=\"8db1f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var( --e-global-color-96d6884 );\">Because all content is supportive of the core values and starts from the WHY of the company, Airborne's core message is also recognised, acknowledged and propagated by all people. It contributes to a strong shared belief and a culture that customers respect: what they project to the outside world is what customers subsequently see in return internally. The common story is authentic and credible, because it literally belongs to everyone.<\/span><\/p><p>That is why we are so incredibly proud as Voxx to be able to contribute to this. It was a huge honour to be nominated for the <a href=\"https:\/\/dutchmarketingawards.nl\/winnaars-2020\/\" target=\"_blank\" rel=\"noopener\">Dutch Marketing Awards 2020<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eee63b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee63b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cb9f36\" data-id=\"5cb9f36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156b074 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"156b074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37685d elementor-widget elementor-widget-heading\" data-id=\"a37685d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">other stories_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18c4655\" data-id=\"18c4655\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-493e8de elementor-widget elementor-widget-heading\" data-id=\"493e8de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is image supreme? And how can you communicate effectively visually?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7decc85 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"7decc85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/how-to-deploy-visual-content-effectively\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">read it here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66664ca elementor-widget elementor-widget-spacer\" data-id=\"66664ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e613b elementor-widget elementor-widget-heading\" data-id=\"c2e613b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you make sure everyone understands your texts?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334a5f2 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"334a5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/b1-writing-for-b2b-content\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">read the tips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Van het vergroten van de naamsbekendheid via free publicity tot het opzetten van social selling: alles trekken we uit de kast om Airborne op de (wereld)kaart te zetten.&#8221; Airborne genomineerd voor Dutch Marketing Awards 2020. Dit zijn de tips. Trots als een pauw waren we natuurlijk: Airborne werd als enige B2B-bedrijf genomineerd voor de Dutch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/2626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/comments?post=2626"}],"version-history":[{"count":45,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/2626\/revisions"}],"predecessor-version":[{"id":5716,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/2626\/revisions\/5716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media?parent=2626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/categories?post=2626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/tags?post=2626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}