{"id":1209,"date":"2021-01-05T17:22:32","date_gmt":"2021-01-05T16:22:32","guid":{"rendered":"https:\/\/www.voxx.nl\/?p=1209"},"modified":"2021-03-28T17:00:50","modified_gmt":"2021-03-28T15:00:50","slug":"how-to-deploy-visual-content-effectively","status":"publish","type":"post","link":"https:\/\/www.voxx.nl\/en\/zo-zet-je-visuele-content-effectief-in\/","title":{"rendered":"This is how to deploy visual content effectively"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1209\" class=\"elementor elementor-1209\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-129acc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"129acc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b43eed9\" data-id=\"b43eed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ec0151 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ec0151\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0c9f25\" data-id=\"b0c9f25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a07ed6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a07ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0972d1 elementor-widget elementor-widget-spacer\" data-id=\"b0972d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab7392 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0ab7392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"Why is it anyway that one picture says more than 1,000 words? Or 10 blogs, if we slightly exaggerate this proverb?\" <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52609c elementor-widget elementor-widget-spacer\" data-id=\"c52609c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c987f40\" data-id=\"c987f40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ebd028 elementor-widget elementor-widget-heading\" data-id=\"4ebd028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One image says more than 10 blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fce69 elementor-widget elementor-widget-heading\" data-id=\"18fce69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blog by Ren\u00e9e<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-effdced elementor-widget elementor-widget-text-editor\" data-id=\"effdced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Visual content? Pretty important ... Scrolling on my phone, my eyes glide past the neighbour's vegetable garden. What a pleasant and ecologically responsible person. Then the new Tesla with a former colleague's new wife leaning against it comes into view. What a show-off. Downright exaggerated. At the end of the evening, my eyes are countless visual impressions richer and, if science is to be believed, I am about\u00a0<a href=\"https:\/\/sjinsights.net\/2014\/09\/29\/new-research-sheds-light-on-daily-ad-exposures\/\" target=\"_blank\" rel=\"noopener\">5000<\/a>\u00a0times exposed to all kinds of brands and advertisements. In this blog, read why images reign supreme and how to effectively communicate visually.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c86e116 elementor-widget elementor-widget-heading\" data-id=\"c86e116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image and the brain<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ade8a2 elementor-widget elementor-widget-text-editor\" data-id=\"4ade8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Why is it that one picture says more than 1,000 words? Or 10 blogs, if we slightly exaggerate this proverb? It has everything to do with our brain, which is ideally made for visual information. As much as\u00a0<a href=\"https:\/\/www.ajo.com\/article\/0002-9394(57)90012-0\/pdf\" target=\"_blank\" rel=\"noopener\">half our brains<\/a>\u00a0deals directly or indirectly with image processing. Some 'mind-bending' numbers:<\/p><ul><li>On average, we only read\u00a0<a href=\"https:\/\/www.webcitation.org\/6TISgUXaJ\" target=\"_blank\" rel=\"noopener\">20%<\/a>\u00a0of text on a web page.<br \/><br \/><\/li><li>Our brain processes images exceptionally fast. MIT scientists have shown that the brain\u00a0<a href=\"http:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\" target=\"_blank\" rel=\"noopener\">0,013<\/a>\u00a0second to recognise images.<br \/><br \/><\/li><li>Images have a lasting impact. From a\u00a0<a href=\"http:\/\/changingminds.org\/explanations\/learning\/active_learning.htm\" target=\"_blank\" rel=\"noopener\">study<\/a>\u00a0shows that people remember only 10-20% of spoken or written content after 3 days. As soon as you add images, retention skyrockets to 65%.<br \/><br \/><\/li><li>Images make complex or abstract concepts manageable. Adding images to a text improves understanding with\u00a0<a href=\"https:\/\/books.google.nl\/books?id=eUycCwAAQBAJ&amp;lpg=PP1&amp;dq=richard+mayer+e-learning+and+the+science+of+instruction&amp;pg=PP1&amp;redir_esc=y%20-%20v=onepage&amp;q=richard%20mayer%20e-learning%20and%20the%20science%20of%20instruction&amp;f=false#v=snippet&amp;q=richard%20mayer%20e-learning%20and%20the%20science%20of%20instruction&amp;f=false\" target=\"_blank\" rel=\"noopener\">89%<\/a>.\u00a0<br \/><br \/><\/li><li>Social posts containing images generate\u00a0<a href=\"https:\/\/medium.com\/marketing-and-entrepreneurship\/16-visual-content-marketing-statistics-that-will-wake-you-up-59c4c0b80465\" target=\"_blank\" rel=\"noopener\">650% more engagement<\/a>\u00a0than text-only posts.<br \/><br \/><\/li><li>From a\u00a0<a href=\"https:\/\/www.demandgenreport.com\/industry-topics\/content-strategies\/2746-b2b-content-preferences-survey-buyers-want-short-visual-mobile-optimized-content.html\" target=\"_blank\" rel=\"noopener\">survey of B2B buyers<\/a>\u00a0shows that 95% of them need shorter and mainly visual content.\u00a0\u00a0<br \/><br \/><\/li><li><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/the-changing-face-b2b-marketing\/\" target=\"_blank\" rel=\"noopener\">70% of B2B buyers and researchers<\/a>\u00a0watches a video during the buying process.<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87525f elementor-widget elementor-widget-heading\" data-id=\"c87525f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Beware of interfering signals<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd363e2 elementor-widget elementor-widget-text-editor\" data-id=\"cd363e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Images send signals in a split second that are as fresh in the mind days later. That is why it is important not to send the wrong signal, as my former colleague did. A picture of just the Tesla I would have welcomed. How nice that you were able to get your dream car after all those years of hard work, would have been a possible response. Or, if he had only published a selfie with his new girlfriend, I could have wished the two lovebirds a happy togetherness. But that combination fast-car-gorgeous-woman didn't quite hit the mark. Unless boastful was the desired result.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c2e8d elementor-widget elementor-widget-heading\" data-id=\"90c2e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">But how do you use images effectively?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f2c78 elementor-widget elementor-widget-text-editor\" data-id=\"30f2c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Make sure your image and design choices are in line with your identity or brand and the message you want to convey. To make the right choices, it is important to ask yourself a few existential questions beforehand. Who am I? Or: What does my brand stand for? Who are the target groups? What do I want to achieve? To come back to my former colleague: do I belong to his target group? Perhaps the photo did particularly well with his circle of friends.<\/p><p>Next, you make design choices. These primarily concern the medium; an illustration is usually more playful than a photo, and an infographic is clear and accessible, but generally does not go into as much depth as a video. You also think about details like colour and font. Comic sans in rainbow colours might work for a retailer of baby and toddler items, but a high-tech B2B company will benefit more from a weighty sans serif and cooler tones, perhaps combined with one contrasting colour.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4954e2 elementor-widget elementor-widget-heading\" data-id=\"d4954e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Which image choices suit you?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c7464 elementor-widget elementor-widget-text-editor\" data-id=\"a1c7464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>In a way, we are all masters of imagery. After all, we are exposed to visual content throughout our lives. We know when we think something is beautiful, or ugly. Bright or vague. And most of us create our own. Yet making the right image choices is difficult if you don't have a graphic design education.<\/p><p>Fortunately, you can\u00a0<em>feeling<\/em>\u00a0get for it. I myself learned a lot at the beginning of my career by simply watching how successful B2B companies do it. And not by cursory scanning - because we all do that - but by dissecting images and analysing the individual elements. What do I think about this image? What ingredients make me find this? By carefully observing, you learn from the images around you. And that in turn helps you in making your own image choices: whether you do it yourself, or seek professional help to do so.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfb44f elementor-widget elementor-widget-heading\" data-id=\"6bfb44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communicating visually in B2B: 5 tips.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e610270 elementor-widget elementor-widget-text-editor\" data-id=\"e610270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>As a B2B professional, you use images to make technical and complex information manageable for customers. By being consistent in style and design choices, you work on your positioning and recognisability. Take your visual communication to the next level with these 5 tips.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65c5c4 elementor-widget elementor-widget-heading\" data-id=\"a65c5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Content &gt; aesthetics.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178d8ff elementor-widget elementor-widget-text-editor\" data-id=\"178d8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Something can look flashy but miss the mark completely. The most important thing is to communicate your message clearly. A strong image concept is crucial.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669d87a elementor-widget elementor-widget-heading\" data-id=\"669d87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Be consistent in your choice of images.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbd117 elementor-widget elementor-widget-text-editor\" data-id=\"cfbd117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>If you use illustrations a lot, use one style, for instance by keeping everything with the same illustrator. Photos, too, can keep one tone that suits your business.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5ad10 elementor-widget elementor-widget-heading\" data-id=\"2b5ad10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Beware of stock photos that look too slick. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80af9ac elementor-widget elementor-widget-text-editor\" data-id=\"80af9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>People will not easily recognise themselves in a toothpaste smile and a thumbs-up. Images need to exude authenticity.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4bd34 elementor-widget elementor-widget-heading\" data-id=\"0a4bd34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Though one image says more than 1,000 words, don't cram 1,000 elements into one design.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62816dd elementor-widget elementor-widget-text-editor\" data-id=\"62816dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Texts and images need air to come into their own. Learn to filter information and make choices. That will save your designer a lot of grey hairs.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a6f0b elementor-widget elementor-widget-heading\" data-id=\"37a6f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Reuse textual content. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f48ce9 elementor-widget elementor-widget-text-editor\" data-id=\"1f48ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Browse blogs, brochures and white papers and select the most important facts, phrases or statistics. Recycle texts by translating them visually into videos or infographics.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-680fcdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"680fcdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e889a65\" data-id=\"e889a65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cdc15 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28cdc15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7754cb6 elementor-widget elementor-widget-heading\" data-id=\"7754cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">other stories_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97bc619\" data-id=\"97bc619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4963f55 elementor-widget elementor-widget-heading\" data-id=\"4963f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The journey of the B2B hero: a roadmap for B2B storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0ec12 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4a0ec12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/roadmap-for-b2b-storytelling\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">view the roadmap<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edd4f3 elementor-widget elementor-widget-spacer\" data-id=\"9edd4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0929ae elementor-widget elementor-widget-heading\" data-id=\"a0929ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Also read: This is how to construct a good story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-524a6ad elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"524a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/how-to-construct-a-good-story\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">from chaos to good story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Hoe komt het toch dat \u00e9\u00e9n beeld meer zegt dan 1000 woorden? Of 10 blogs, als we dit spreekwoord lichtelijk overdrijven?&#8221; E\u00e9n beeld zegt meer dan 10 blogs Blog door Ren\u00e9e Visuele content? Best belangrijk &#8230; Scrollend op mijn telefoon glijden mijn ogen langs de moestuin van de buurvrouw. Wat een prettig en ecologisch verantwoord [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/1209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/comments?post=1209"}],"version-history":[{"count":24,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/1209\/revisions"}],"predecessor-version":[{"id":5772,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/posts\/1209\/revisions\/5772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media?parent=1209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/categories?post=1209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/tags?post=1209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}