{"id":1116,"date":"2021-01-05T14:21:30","date_gmt":"2021-01-05T13:21:30","guid":{"rendered":"https:\/\/www.voxx.nl\/?p=1116"},"modified":"2021-03-18T19:15:45","modified_gmt":"2021-03-18T18:15:45","slug":"b1-writing-for-b2b-content","status":"publish","type":"post","link":"https:\/\/www.voxx.nl\/en\/b1-schrijven-voor-b2b-content\/","title":{"rendered":"B1 writing for B2B content"},"content":{"rendered":"
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\"A true B1 master tweaks the rules a bit. Or in simple Dutch: only a fool bends no rule.\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B1 writing: Jip and Janneke in jargon land<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blog by Steven<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You know them. People who can talk about a subject for hours in great detail. Like my uncle Eduard who looks for a victim at every family party to spout his knowledge about marine engines. Irritating? Definitely. This kind of slightly autistic, one-sided communication also occurs regularly in the B2C and B2B world. Jargon we call it. Lawyers and legal experts rule the roost. We already have a solution: B1 communication. Also called Jip and Janneke language. But not everyone applies the rules in a way that is as pleasant to read.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I myself entered the world of simple language in 2007. At the time, the commotion around usurious policies made insurers - in blind panic - want to rewrite all their texts in simple language. For a.s.r., I made a second B1-stroke on its website. There were\u00a0B1 rules<\/a>\u00a0established and all kinds of commercial or non-commercial\u00a0B1 tests<\/a>\u00a0developed. A good thing, as this has put understandable communication on the map in many industries. However, the term Jip and Janneke rightly suggests that not everyone is happy with it. People sometimes feel scandalised. And I understand that when I read some of the texts.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Don't apply B1 blindly<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can roughly divide the world of clear communication into three groups. The 'sink in with your B1', the B1 hardliners and the
golden mean handlers. I myself have gone from the first, through the second, to the last group. From denial, via stringent application to deployment with policy. Why? The best of both worlds. Your message does arrive, but without anyone thinking that the text is actually for someone else. Like his or her 8-year-old son. Who is actually already too old for the adventures of Jip and Janneke.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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But also use your common sense<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How then? Most existing B1 rules are fine, provided you combine them with a dose of common sense. This is how I approach it:<\/p><\/div>