{"id":344,"date":"2020-12-04T14:39:19","date_gmt":"2020-12-04T13:39:19","guid":{"rendered":"https:\/\/www.voxx.nl\/?page_id=344"},"modified":"2026-03-31T11:33:19","modified_gmt":"2026-03-31T09:33:19","slug":"b2b-content-on-sustainability","status":"publish","type":"page","link":"https:\/\/www.voxx.nl\/en\/kennisgebieden\/b2b-content-over-duurzaamheid\/","title":{"rendered":"Sustainable"},"content":{"rendered":"
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Marketing on sustainability<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing on sustainability plays an important role in positioning B2B companies actively contributing to a green future. Through strategic communications and targeted campaigns, organisations can effectively convey their sustainability initiatives to the right target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing consultancy at B2B-sustainability helps companies develop a strong sustainability strategy so they can stand out in a competitive market. As a B2B communications agency in the green industry, Voxx Content in Context supports companies in telling their sustainability story. From impactful content to targeted campaigns and powerful sustainability reports: with the right approach, sustainability becomes not just a promise, but a tangible and compelling brand story based on an appropriate marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How do we apply impactful marketing on sustainability?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sustainable? That's very broad. CHP plants, biogas, floating solar parks, local ownership in green projects, smart insulation, smart grids, bioplastics, mushroom upcycling, cleaner production processes, ESG implementation, sustainability reports and so on. Pioneers in the energy sector<\/a>, high-tech industry<\/a>, construction<\/a> and IT sector<\/a> are eager to share their sustainable ideas with the rest of the world.<\/p>

For years, as an experienced communications agency for the green industry, we have been capturing these inspiring stories and highlighting them with sustainability reports and reports. But how do you tell the right sustainability stories to the right target groups? And most importantly: at the right knowledge level? Writing about photonics for experts is a very different story from writing for a potential investor. Impactful sustainability stories thus require copywriters<\/a> who understand for whom the story is intended, but also what the goals of your marketing strategy are. What language, style and tone do you deploy to hit the target audience? Is that jargon or is it better to write in layman's terms when marketing for green technology?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sustainability marketing for B2B companies and more: sustainable Netherlands on stage<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With those impactful sustainability stories, we not only support sustainable entrepreneurs, but also the government and knowledge institutions<\/a>. Together, we ensure that technological innovations are in the limelight, nationally and internationally. This way, we as the Netherlands contribute to a sustainable infrastructure and green world by getting into the spotlight on the world stage with the right marketing.<\/p>

Because impactful stories are often technically complex, we work on your marketing strategy per client with a small team of (senior) specialists. Thanks to our content experience on sustainability marketing for B2B companies, we understand exactly what the story should be about. More importantly, we also know exactly what information triggers the intended target group. That way, an impactful story also gets the world stage it deserves.<\/p>

Examples<\/strong><\/p>