{"id":309,"date":"2020-12-04T14:31:48","date_gmt":"2020-12-04T13:31:48","guid":{"rendered":"https:\/\/www.voxx.nl\/?page_id=309"},"modified":"2026-03-31T11:25:59","modified_gmt":"2026-03-31T09:25:59","slug":"b2b-content-for-high-tech-industry","status":"publish","type":"page","link":"https:\/\/www.voxx.nl\/en\/kennisgebieden\/b2b-content-voor-high-tech-industrie\/","title":{"rendered":"Content marketing tech companies"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"309\" class=\"elementor elementor-309\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff95486 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff95486\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e14b52a\" data-id=\"e14b52a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0c57e42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c57e42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5885356\" data-id=\"5885356\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddab951 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ddab951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a97d4 elementor-widget elementor-widget-heading\" data-id=\"23a97d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">what_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337092d elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"337092d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/kennis-header-1024x512.png);\" role=\"img\" aria-label=\"knowledge header\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tAsk us \t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tto the possibilities for your business\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.voxx.nl\/en\/contact-voxx\/\">\n\t\t\t\t\t\tGet in touch\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91d35cd\" data-id=\"91d35cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486025f elementor-widget elementor-widget-heading\" data-id=\"486025f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B marketing high-tech companies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5fbfa GNM elementor-widget elementor-widget-text-editor\" data-id=\"0d5fbfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voxx Content in Context provides B2B marketing for high-tech companies in the Netherlands, and far beyond. The Dutch high-tech and manufacturing industry is an amazing, innovative sector that we have every right to be proud of. Innovative concepts are constantly being developed that make the world more beautiful, better, cleaner and more liveable. Think of electric cars, high-tech materials such as composites from algae or carbon, solar panels, blades for wind turbines, smart food productions, photonic chips or the application of robotics to make life easier.<\/p><p>\u00a0<\/p><p>As a technology company, you continuously invest in product development, R&amp;D and innovation. You make technical choices based on long-term value, scalability and architecture. Marketing deserves the same approach as technological innovations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac54a93 GNM elementor-widget elementor-widget-button\" data-id=\"ac54a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cae909e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cae909e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f68bcf3\" data-id=\"f68bcf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f55da4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f55da4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d11b8c7\" data-id=\"d11b8c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4fbe6f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b4fbe6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-044308c elementor-widget elementor-widget-heading\" data-id=\"044308c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">customers_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0528ae\" data-id=\"c0528ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-136aab3 elementor-widget elementor-widget-heading\" data-id=\"136aab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">for whom we (also) work_<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fa1bc elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"21fa1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Phoenix-Contact-logo-wit.png\" class=\"attachment-full size-full wp-image-1481\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Phoenix-Contact-logo-wit.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Phoenix-Contact-logo-wit-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Phoenix-Contact-logo-wit-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Phoenix-Contact-logo-wit-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca24985 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"ca24985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DFC-logo-wit.png\" class=\"attachment-full size-full wp-image-1272\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DFC-logo-wit.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DFC-logo-wit-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DFC-logo-wit-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DFC-logo-wit-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51cbf77 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"51cbf77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Orga-logo-wit.png\" class=\"attachment-full size-full wp-image-1273\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Orga-logo-wit.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Orga-logo-wit-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Orga-logo-wit-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Orga-logo-wit-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce9948 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dce9948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/Airborne.png\" class=\"attachment-full size-full wp-image-810\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/Airborne.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/Airborne-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/Airborne-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/Airborne-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d437b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"57d437b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/IQI.png\" class=\"attachment-full size-full wp-image-818\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/IQI.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/IQI-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/IQI-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/IQI-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76ce8d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e76ce8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/TPY.png\" class=\"attachment-full size-full wp-image-823\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/TPY.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/TPY-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/TPY-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/12\/TPY-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35a44a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"e35a44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DDCI-logo-wit.png\" class=\"attachment-full size-full wp-image-1271\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DDCI-logo-wit.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DDCI-logo-wit-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DDCI-logo-wit-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DDCI-logo-wit-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f567c3 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"1f567c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DCMC-logo-wit.png\" class=\"attachment-full size-full wp-image-1270\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DCMC-logo-wit.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DCMC-logo-wit-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DCMC-logo-wit-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/DCMC-logo-wit-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bddfce elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"8bddfce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"967\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Exasun-logo-wit.png\" class=\"attachment-full size-full wp-image-1254\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Exasun-logo-wit.png 1183w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Exasun-logo-wit-300x245.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Exasun-logo-wit-1024x837.png 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Exasun-logo-wit-768x628.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b2a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b2a42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b2251e\" data-id=\"7b2251e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7a0991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7a0991\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad337ec\" data-id=\"ad337ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349d0a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"349d0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80678e elementor-widget elementor-widget-heading\" data-id=\"e80678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">examples_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f4141a\" data-id=\"0f4141a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-394f762 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"394f762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.voxx.nl\/en\/work\/tpy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Putting high tech community on the map<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77c319 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d77c319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">TPY forms a community of innovative, sustainable companies for high-tech materials. Voxx put the community on the map with PR, resources and content.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e42f5 elementor-widget elementor-widget-spacer\" data-id=\"43e42f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc76025 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fc76025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.voxx.nl\/en\/work\/airborne\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content marketing in space<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d937551 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d937551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Innovative satellite panels and small launchers are going to radically change our space exploration. We are supporting Airborne in their mission.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7787270 elementor-widget elementor-widget-spacer\" data-id=\"7787270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87e763 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e87e763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accelerating energy transition with content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456df13 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"456df13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">TKI Urban Energy supports energy innovations for a rapid transition to a sustainable energy system. Voxx develops the content.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23787f elementor-widget elementor-widget-spacer\" data-id=\"c23787f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7226fc2 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7226fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reaching more technical professionals<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e4ff5 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"63e4ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">There are too few technical professionals. The Precision Engineering Expertise Centre provides a new platform, Voxx the website and content. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c328bb5 elementor-widget elementor-widget-spacer\" data-id=\"c328bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447886f elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"447886f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/yzhAnPZyZcg\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Making Dutch photonics global<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9865f0 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e9865f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Put photonics on the global map? Voxx developed a campaign strategy with articles, film and free publicity - worldwide indeed.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7697a5 elementor-widget elementor-widget-spacer\" data-id=\"a7697a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195884f elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"195884f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.gamechanginginrobotics.nl\/dutch-delta-approach-gamechanging-in-robotics\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Robotics on the international map<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed5119 elementor-align-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7ed5119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Netherlands leads the way in advanced robotics. How can you get international exposure through an Israeli festival? Voxx provided the lightning start.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd91e95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd91e95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8120cc2\" data-id=\"8120cc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c338bbf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c338bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acf847 elementor-widget elementor-widget-heading\" data-id=\"7acf847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">in the spotlight_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-099c9b6\" data-id=\"099c9b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-875631e elementor-widget elementor-widget-heading\" data-id=\"875631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B marketing for high-tech companies: put yourself in the spotlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555437b elementor-widget elementor-widget-text-editor\" data-id=\"555437b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While tech entrepreneurs are often brilliant, unfortunately they are not always the most scintillating storytellers. As a result, sometimes their story does not come 100% across the stage. After all, a true tech entrepreneur knows all about his genius solution, but in doing so often mainly explains the technology, and not the why behind the solution. In tech, growth does not come naturally. Your target group is often small and surveyable (and reasonably well known), decision-making is complex and trust weighs heavily. Visibility, positioning and content authority determine whether you are included in a shortlist of suppliers - often even before sales enters the picture.<\/p><p>Do you want a story that also appeals to your potential client's CEO, CFO and CTO? Then the technical story (the \u2018how\u2019) needs to be translated into a \u2018what is in it for us?\u2019 story. That is why, at our <a href=\"https:\/\/www.voxx.nl\/en\/\">marketingagency<\/a> (also) employ people who not only understand technology quickly, but also know how to make the story appealing to less technical audiences. That is why you can also get more technical, complex content and <a href=\"https:\/\/www.voxx.nl\/en\/storytelling-b2b\/\">storytelling<\/a> have it written. We do this not only for large multinationals or international market leaders. As <a href=\"https:\/\/www.voxx.nl\/en\/content-specialist-b2b-marketing\/\">content specialist<\/a> We are also happy to provide SME technology marketing and marketing for <a href=\"https:\/\/www.voxx.nl\/en\/b2b-marketing-for-scale-ups\/\">scale-ups<\/a> for B2B in the Netherlands. We approach marketing the way you approach technology: as a well-oiled system.<\/p><p>Meaning:<\/p><ol><li><strong>Clear link to business goals: <\/strong>marketing initiatives are directly linked to growth objectives, market segments and propositions.<\/li><li><strong>Prioritising on impact:<\/strong> investments you assess on contribution to pipeline, market position and scalability. The same goes for your marketing.<\/li><li><strong>Roadmap and maintenance<\/strong>: just like R&amp;D or product development, for instance, marketing requires iteration, evaluation and optimisation. Not a one-off setup, but continuous honing.<\/li><\/ol><p>This is how you build martech maturity: an environment that is scalable, remains manageable and prepared for further AI development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc0871 elementor-widget elementor-widget-heading\" data-id=\"9bc0871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From seaweed burgers to photonic chips: the right tech marketing for B2B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c2f55 GNM elementor-widget elementor-widget-text-editor\" data-id=\"86c2f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B marketing for tech companies, globally and in Dutch SMEs, goes beyond the standard with us. Think stories about:<\/p><ul><li>Smart meters, smart grids and charging stations<\/li><li>Innovations for energy saving in industry<\/li><li>Aerospace, new space and satellites<\/li><li>Protein from duckweed and seaweed burgers<\/li><li>Omega 3, algae, egg powder and other feed ingredients<\/li><li>Advanced composite<\/li><li>Photonics, photonic chips and other applications<\/li><li>Smart robotics and home automation<\/li><li>The pros and cons of bioplastics<\/li><li>Recycling and upcycling<\/li><li>Automation and digitalisation of the manufacturing industry<\/li><li>High-tech machines, robots and smart industry<\/li><li>Sustainable building methods and circular construction<\/li><li>Pyrolysis techniques for a bio-based economy<\/li><\/ul><p>You see: we would love to tell you more about B2B marketing for high-tech companies that are market leaders in their niche markets and pioneering SMEs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508f025 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"508f025\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.66,&quot;sizes&quot;:[]},&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-136 werk type-werk status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.voxx.nl\/en\/werk\/airborne\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/11\/Airborne-Automated-Laminating-Cell-PRESS-klein-300x200.jpg\" class=\"attachment-medium size-medium wp-image-2814\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/11\/Airborne-Automated-Laminating-Cell-PRESS-klein-300x200.jpg 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/11\/Airborne-Automated-Laminating-Cell-PRESS-klein-768x512.jpg 768w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2020\/11\/Airborne-Automated-Laminating-Cell-PRESS-klein.jpg 999w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tAirborne\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2553 werk type-werk status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.voxx.nl\/en\/werk\/technology-park-ypenburg\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/4-4-Kick-off-Technology-Park-Foto-Daniel-Verkijk-2-300x200.jpg\" class=\"attachment-medium size-medium wp-image-2726\" alt=\"\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/4-4-Kick-off-Technology-Park-Foto-Daniel-Verkijk-2-300x200.jpg 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/4-4-Kick-off-Technology-Park-Foto-Daniel-Verkijk-2-1024x683.jpg 1024w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/4-4-Kick-off-Technology-Park-Foto-Daniel-Verkijk-2-768x512.jpg 768w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/4-4-Kick-off-Technology-Park-Foto-Daniel-Verkijk-2-1536x1024.jpg 1536w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/4-4-Kick-off-Technology-Park-Foto-Daniel-Verkijk-2-2048x1366.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tTechnology Park Ypenburg\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-2558 werk type-werk status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.voxx.nl\/en\/werk\/rijksdienst-voor-ondernemend-nederland\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Untitled-design5-300x300.png\" class=\"attachment-medium size-medium wp-image-8831\" alt=\"a green globe with windmills and buildings\" srcset=\"https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Untitled-design5-300x300.png 300w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Untitled-design5-150x150.png 150w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Untitled-design5-768x768.png 768w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Untitled-design5-12x12.png 12w, https:\/\/www.voxx.nl\/wp-content\/uploads\/2021\/01\/Untitled-design5.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tRijksdienst voor Ondernemend Nederland\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d8243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57d8243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b3949f\" data-id=\"6b3949f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-982eeb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"982eeb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47a5cd6\" data-id=\"47a5cd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f0743e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f0743e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52873a7 elementor-widget elementor-widget-heading\" data-id=\"52873a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">cases_<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1981bac\" data-id=\"1981bac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3c6211 elementor-widget elementor-widget-heading\" data-id=\"c3c6211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results-oriented communication strategy gives new industrial cluster dream start<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8cf9e elementor-mobile-align-left elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2f8cf9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/work\/tpy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">technology park ypenburg_<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08388fc elementor-widget elementor-widget-spacer\" data-id=\"08388fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e1a4e elementor-widget elementor-widget-heading\" data-id=\"51e1a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">This is how this scale-up became the pearl of the Dutch manufacturing industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a10646 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"6a10646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.voxx.nl\/en\/work\/airborne\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">airborne_<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-787b4cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"787b4cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-727c1f1\" data-id=\"727c1f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e9fe2 elementor-widget elementor-widget-menu-anchor\" data-id=\"b4e9fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a48b415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a48b415\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e66d306\" data-id=\"e66d306\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e636394 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e636394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8382d7 elementor-widget elementor-widget-heading\" data-id=\"b8382d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">contact_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b629f7d\" data-id=\"b629f7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7eea8 elementor-widget elementor-widget-heading\" data-id=\"4a7eea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Feel free to hand over your high-tech content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b37a58 elementor-widget elementor-widget-heading\" data-id=\"9b37a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dutch industry on the world stage<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bea5e elementor-widget elementor-widget-text-editor\" data-id=\"14bea5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is eminently important for Dutch industry to be at the forefront of the world stage: we may be a small country, but in a lot of industrial fields we are a major world leader. Customers in the high-tech and manufacturing industry are therefore particularly complicated for companies to reach, so we are happy to help with good B2B marketing. The market is often relatively orderly, the number of buyers is high, a customer's buying cycle can sometimes take years and decisions often go through many stages. This does not only apply to international B2B companies in high-tech. Thus, we also help local tech companies and scale-ups on their way with SME tech marketing in various B2B markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ae3db elementor-widget elementor-widget-heading\" data-id=\"e0ae3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Different content from competitors <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c84cf6 GNM elementor-widget elementor-widget-text-editor\" data-id=\"1c84cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is not an easy market, but oh so interesting. Because we know all about B2B marketing for tech companies, we also know the challenges and understand the ways in which <a href=\"https:\/\/www.voxx.nl\/en\/content-copywriting\/\">copywriting<\/a> can help companies communicate to B2B customers and channels. It is different from B2C and the choices companies make in terms of digital marketing are really different from those for the consumer market. Why SME tech marketing is different for B2B, we would be happy to explain to you in a personal conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee66d95 elementor-widget elementor-widget-heading\" data-id=\"ee66d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why keep investing in B2B marketing?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbc81e GNM elementor-widget elementor-widget-text-editor\" data-id=\"5cbc81e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In technical organisations, marketing is sometimes seen as purely executive and supportive (\u2018making leaflets\u2019 or \u2018maintaining the website\u2019). But marketing simply determines a large part of your commercial clout.<\/p><ul><li>Marketing determines whether you will be considered for new projects at all.<\/li><li>Marketing influences how your expertise is perceived.<\/li><li>Marketing builds trust before the first call.<\/li><li>Marketing shortens sales cycles because the context has already been created.<\/li><\/ul><p>And AI is taking over more and more executive work in this. Content production, optimisation and personalisation are becoming faster and cheaper. But precisely because of this, the value of a marketer is shifting towards strategy, positioning and consistency. Someone has to monitor that your core values and distinctiveness are consistently translated to the market in the right way. That requires senior thinking skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0e214 elementor-widget elementor-widget-heading\" data-id=\"7a0e214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are the benefits of a CMO on demand?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731d958 GNM elementor-widget elementor-widget-text-editor\" data-id=\"731d958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a <a href=\"https:\/\/www.voxx.nl\/en\/interim-cmo-b2b\/\">CMO<\/a> Get your strategic marketing expertise in-house without fixed overhead. Because many technology companies recognise this dilemma: you do need strategic marketing direction but don't want to hire someone in-house to be on the payroll. Flexibility per phase is what you want. That is why Voxx Content in Context works with an on-demand model for CMO and strategic marketers. We think along at the strategic level, without you having to add a permanent executive position. You can increase our commitment at:<\/p><ul><li><a href=\"https:\/\/www.voxx.nl\/en\/go-to-market-strategy-b2b-consultant\/\">Go-to-market stages<\/a><\/li><li>International expansion<\/li><li>Repositioning<\/li><li>Organisational change<\/li><li>AI and martech restructuring<\/li><\/ul><p>And the great thing is that you scale us back when the basics are in place. So, in short, you are not adding fixed costs, but temporary strategic capacity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c99cbf elementor-widget elementor-widget-heading\" data-id=\"3c99cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get in touch!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357e1d9 GNM elementor-widget elementor-widget-text-editor\" data-id=\"357e1d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Do you want to organise marketing professionally without weighing down your organisation with permanent top positions? Then we will be happy to deploy our strategic brainpower whenever you need it. Make use of our expertise and decide to let us handle B2B marketing for your high-tech company. We only work with seniors to make your tech company's communication as smooth as possible! <a href=\"https:\/\/www.voxx.nl\/en\/contact-voxx\/\">Call us<\/a> today.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>wat_ Vraag ons naar de mogelijkheden voor jouw bedrijf Neem contact op B2B-marketing hightechbedrijven Voxx Content in Context verzorgt B2B-marketing voor hightechbedrijven in Nederland, en ver daarbuiten. De Nederlandse hightech en maakindustrie is een geweldige, innovatieve branche waar we met recht trots op mogen zijn. Er worden aan de lopende band vernieuwende concepten ontwikkeld die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2927,"parent":907,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-309","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/pages\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":249,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/pages\/309\/revisions"}],"predecessor-version":[{"id":10039,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/pages\/309\/revisions\/10039"}],"up":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/pages\/907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media\/2927"}],"wp:attachment":[{"href":"https:\/\/www.voxx.nl\/en\/wp-json\/wp\/v2\/media?parent=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}