{"id":1734,"date":"2021-01-08T17:08:46","date_gmt":"2021-01-08T16:08:46","guid":{"rendered":"https:\/\/www.voxx.nl\/?page_id=1734"},"modified":"2026-03-31T11:39:22","modified_gmt":"2026-03-31T09:39:22","slug":"positioning","status":"publish","type":"page","link":"https:\/\/www.voxx.nl\/en\/positionering\/","title":{"rendered":"Positioning"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1734\" class=\"elementor elementor-1734\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2849c26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2849c26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cab120b\" data-id=\"cab120b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e670b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e670b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea3efed\" data-id=\"ea3efed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1794136 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1794136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa49680 elementor-widget elementor-widget-heading\" data-id=\"fa49680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">positioning_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7002413\" data-id=\"7002413\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d58390b elementor-widget elementor-widget-heading\" data-id=\"d58390b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing agency B2B value creation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fac5d3 elementor-widget elementor-widget-text-editor\" data-id=\"3fac5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our marketing agency creates B2B value creation that stands out from your competitors. You want your customers to choose your brand, product or service and to be clearly recognisable. For that, you first need to know where you stand, what sets you apart, who your target audience is and which competitors are playing along. Without purpose, no direction. Without positioning, no successful story. And without a clear strategic role for marketing, growth potential often remains untapped. At Voxx Content in Context, we expand your value chain with the right strategy and content for B2B. In doing so, we often work as a strategic sparring partner for management and marketing teams, or <a href=\"https:\/\/www.voxx.nl\/en\/interim-cmo-b2b\/\">interim CMO<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e66a5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e66a5da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-369ba59\" data-id=\"369ba59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e9a46 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e7e9a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24ab60 elementor-widget elementor-widget-heading\" data-id=\"d24ab60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">voxx helps_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14a5d64\" data-id=\"14a5d64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8835f elementor-widget elementor-widget-heading\" data-id=\"3b8835f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can our marketing agency do in terms of B2B value creation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c3612 elementor-widget elementor-widget-text-editor\" data-id=\"20c3612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Getting your value chain right within B2B marketing sounds easier than it is. Voxx helps B2B companies clarify their distinctive value and become more visible to their customers. What makes you special? What do you have to offer your customers? Why should they choose you? What value do you really add to your customer's challenge?<\/p><p>These are all questions we want answers to before a letter or image appears on paper. With a brainstorming session, we get clear on where and what you stand for. The support of our B2B<a href=\"https:\/\/www.voxx.nl\/en\/\">marketingagency<\/a> consists of:<\/p><ul><li><strong>Developing strategy<\/strong> - understand who your customers are, how you can differentiate yourself from competitors and how marketing contributes to structural business growth<\/li><li><strong>Branding &amp; positioning<\/strong> - Together, we build a strong brand and ensure the right message is communicated<\/li><li><strong>Lead generation<\/strong> -potential customers (other companies) get interested in you, e.g. through LinkedIn campaigns, content marketing or email marketing<\/li><li><strong>Content creation<\/strong> - we create blogs, videos, whitepapers or infographics that help and convince our customers<\/li><li><strong>SEO &amp; SEA<\/strong> - become more findable as a company in search engines (SEO) and AI (GEO)<\/li><li><strong>Marketing funnels <\/strong>- we set up customer journeys and funnels that create and follow up leads<\/li><li><strong>Sales support<\/strong> - we support sales departments with materials such as presentations, quotations or customer cases<\/li><li><strong>Analysis &amp; optimisation<\/strong> - measuring = knowing, we measure what works and constantly adjust the strategy for better results<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ff689 elementor-widget elementor-widget-heading\" data-id=\"50ff689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The role of a consultant in B2B positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5817d elementor-widget elementor-widget-text-editor\" data-id=\"6a5817d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In many B2B organisations, marketing is a strategic tool to achieve growth. This is how we see it. That is why at Voxx, as a marketing agency, we also work as a substantive sparring partner for management and marketing teams. Our consultants help organisations in niche markets to sharpen their positioning and translate it into a clear growth strategy. We look at brand and value proposition as well as market position, commercial proposition and the role of marketing within your organisation. Because everyone in a company has a role in marketing, we believe. So positioning does not become a solo marketing exercise, but a joint foundation for sustainable growth within your B2B market.<\/p><p>Want to grow faster and don't have enough in-house capacity to do this properly yourself? Then choose a consultant for B2B=positioning or a more structural solution. Do you mainly need to clarify where to play in the market or how best to launch a product? Then engage a <a href=\"https:\/\/www.voxx.nl\/en\/go-to-market-strategie-b2b-consultant\/\">consultant for a tailor-made GTM strategy<\/a> In.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd2662 elementor-widget elementor-widget-spacer\" data-id=\"dbd2662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74abe6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74abe6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5651b8\" data-id=\"f5651b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46625d8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46625d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaddecb elementor-widget elementor-widget-heading\" data-id=\"eaddecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">approach_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7cc85fa\" data-id=\"7cc85fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18f10ef elementor-widget elementor-widget-heading\" data-id=\"18f10ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you communicate effectively (and efficiently) to your customer?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d0398 elementor-widget elementor-widget-text-editor\" data-id=\"54d0398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communicating is not done in front of your own ears and eyes, but in front of those of your customer. During a positioning process, we therefore first (re)map your qualities, brand experience, customers and competitors. What does your customer really need, and who does that better than you? With the answers we collect and the analysis we make, we create a strategic foundation on which marketing, sales and communication build further together.<\/p><p>How do we do that? Through personas, competitive analysis and your company profile, you get to know your distinctive position in your market. This reveals why you are valuable: because you deliver a certain value to your customer. That value proposition should be highlighted in all content 100%. That is the starting point for your successful <a href=\"https:\/\/www.voxx.nl\/en\/strategy\/\">strategy<\/a> and story. So our marketing agency provides full-service support for your B2B value creation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc0fb1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc0fb1b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04a9f09\" data-id=\"04a9f09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc81e00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc81e00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9ec4e2\" data-id=\"a9ec4e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd57bf5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bd57bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe12d5d elementor-widget elementor-widget-heading\" data-id=\"fe12d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">contact_<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b77e29\" data-id=\"0b77e29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21768ba elementor-widget elementor-widget-heading\" data-id=\"21768ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rely on the help of our experts <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-767bceb elementor-widget elementor-widget-text-editor\" data-id=\"767bceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Could you use some help to increase your value chain within B2B marketing? Then take advantage of our experience and expertise. We are creative B2B content creators and strategic marketing consultants for several major B2B brands in our <a href=\"https:\/\/www.voxx.nl\/en\/areas-of-knowledge\/\">areas of knowledge<\/a>. Want to know what we can do for your business? Or would you like to know more about the applications of <a href=\"https:\/\/www.voxx.nl\/en\/marketing-digital-transformation-b2b\/\">digital transformation<\/a>? Contact us. We always work with an expert team with direct lines of communication for personal contact.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>positionering_ Marketingbureau B2B-waardecreatie Ons marketingbureau zorgt voor B2B-waardecreatie die zich onderscheidt van je concurrenten. Je wilt dat jouw klanten kiezen voor jouw merk, product of dienst en dat je duidelijk herkenbaar bent. Daarvoor moet je eerst weten waar je staat, wat je onderscheidt, wie je doelgroep is en welke concurrenten meespelen. Zonder doel geen richting. 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