Development of North Holland innovations

assignment_

ROM InWest is the regional development agency for innovative start-ups, scale-ups and SMEs in North Holland. Starting entrepreneurs whose solutions contribute to the major transitions can come here for (help in) finding the investment, advice on their strategy and business plans and network contacts. The focus is on the food and energy transition, digitalisation and the circular economy. All with the aim of making the North Holland economy grow sustainably and achieve a greener, healthier and fairer society faster.
Voxx has been supporting ROM InWest in developing content (plans) for all its target audiences since 2022. From entrepreneurs to partner organisations, media, shareholders, own employees and new colleagues. The news items, videos, articles, social media and other content we create serves various communication and marketing purposes. From informing and inspiring to activating.

Content strategy and daily marketing support

complex matter

Because ROM InWest itself employs many consultants and at the same time has to serve many audiences with content, professional and ongoing content marketing support is desired.

The subject matter of this content is relatively complex, as is the special role of ROM InWest as a development company. This requires a fine balance between technically correct and pleasantly readable texts.

Voxx offers a permanent team as a remote communications and marketing department. We work closely together on a daily basis. Because we know ROM InWest's role and subject matter well, we can provide ongoing and, where necessary, ad hoc support for all kinds of content. From news items to blogs and from entrepreneurial stories to vacancy texts.

growth figures in 1 year

Thanks to the steady flow of content on all channels, ROM InWest can continuously inspire and inform target audiences. We create content about courses, programmes and events, new investments, schemes for entrepreneurs, vacancies. This results in a growth of 100% (followers LinkedIn) to 300% more website visits within 1 year.

Daily content production

For ROM InWest, we maintain the website and the LinkedIn channel. For this, Voxx develops new content almost daily. This ensures an increase in visitors and followers. The newsletter, which is published four times a year, also has an exceptionally high click rate. The content we develop turns out to be very relevant to the target groups.

LinkedIn explosion in 1 year

  • 100% more followers
  • > 93,000 impressions organic
  • > 240,000 sponsored impressions
  • 1.26% - 1.36% CTR average
  •  > 11,000 engagement
  • > 2500 responses
  • spend: 2800 euro sponsored

> 330,000 impressions

more_

Airborne nominated for Dutch Marketing Awards

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