Development of North Holland innovations

assignment_

ROM InWest is the regional development agency for innovative start-ups, scale-ups and SMEs in North Holland. Starting entrepreneurs whose solutions contribute to the major transitions can come here for (help in) finding the investment, advice on their strategy and business plans and network contacts. The focus is on the food and energy transition, digitalisation and the circular economy. All with the aim of making the North Holland economy grow sustainably and achieve a greener, healthier and fairer society faster.

Since 2022, Voxx has supported ROM InWest in developing its communication and marketing strategy, and content (plans) for all its target audiences. From entrepreneurs to partner organisations, media, shareholders, own staff and new colleagues. The news items, videos, articles, social media and other content we create serves various communication and marketing purposes. From informing and inspiring to activating. Our team measures performance and advises weekly on content optimisation across all media channels. We also help think about the broader spectrum of ROM InWest's marketing efforts: from trade press to events.

Strategy and day-to-day marketing support ROM InWest

of complex matter ...

Because ROM InWest itself employs many consultants and at the same time has to serve many audiences with content, professional and ongoing content marketing support is desired.

The subject matter of this content is relatively complex, as is the special role of ROM InWest as a development company. This requires a fine balance between technically correct and pleasantly readable texts.

Voxx offers a permanent team as a remote communications and marketing department. We work closely together on a daily basis. Because we know ROM InWest's role and subject matter well, we can provide ongoing and, where necessary, ad hoc support for all kinds of content. From news items to blogs and from entrepreneurial stories to vacancy texts.

... to extreme growth rates in 1 year

Thanks to the steady flow of content on all channels, ROM InWest can continuously inspire and inform target audiences. We create content about courses, programmes and events, new investments, schemes for entrepreneurs, vacancies. This results in a growth of 100% (followers LinkedIn) to 300% more website visits within 1 year.

LinkedIn explosion in 1 year

100% more followers
> 93,000 impressions organic
> 240,000 sponsored impressions
1.26% - 1.36% CTR average
> 11,000 engagement
> 2500 responses
spend: 2800 euro sponsored

> 330,000 impressions

Daily content production ROM InWest

For ROM InWest, we maintain the website and the LinkedIn channel. For this, Voxx develops new content almost daily. This ensures an increase in visitors and followers. The newsletter, which is published four times a year, also has an exceptionally high click rate. The content we develop turns out to be very relevant to the target groups.

Weekly, we discuss what optimisations we can make and recommend based on measurable performance and KPIs. We also keep track of the latest LinkedIn features, and where interesting, recommend them. That way, ROM InWest is always on top of the latest innovative content strategy.

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