story forms_
Playing with storytelling: in what form do you frame your story?
Story forms: creativity is the only limit right? You can write a story in as many as a hundred different ways. Each narrative has a different effect on the reader. These are a few examples:
entry
personal_
foreword
Often a forward or backward look from the director, initiator or manager
column
A story told from the I form, with own observations or opinions
anecdote
Sharing information or an experience through a stimulating or amusing narrative (or several)
blog
Informal style, makes the reader feel as if you are letting him/her look over your shoulder
telling_
article
A contemplative, objective, journalistic approach (facts, citing sources)
interview
Getting someone to speak via quotes, to explain something like this or to reinforce your message
double interview
Getting two people to speak: they respond to each other, or to a statement, question or topic. Or written down as if they were interviewing each other
full quote
A general introduction with the rest of the article then written as one quote
question & answer
Format where the headline is a question, and below it is the answer (in full quote or not, without quotes or a mix)
profoundly_
report
Objective reporting where you cite multiple sources
report or feature story
A narrative or descriptive technique, usually written in the third person
news story
Short article with focus on news event: concise, factual and possibly with various sources (experts) speaking
background or vision story
A 'high over' story: setting out the company's vision or mission or a specific topic. Usually in we-form
breezy_
tips & tricks
An article in which you list a number of tips or lessons learned, e.g. in bullet points
facts & figures
A form where you list facts and results in very short texts. This is about bite-sized content and can also be expressed through an infographic.
list
For example: 'These 7 trends are going to make a difference in 2021' or 'Five steps to a successful collaboration'
registered letter
A reaction or contribution from a reader